Do you want to know what the worst invention technology companies came up with since the invention of the internet? These tracking tools and mechanisms that tell you everything about your site visitors from the moment they land on your page until they leave. Yes, yes I know everyone uses these tools. Bu t what a headache!

Prior to the internet, ROI for advertising was extremely difficult to measure. Companies spent millions of dollars on ad campaigns without having a real and accurate way of measuring the results of these campaigns. It made selling these campaigns a lot easier! No one knew that the conversion rate for a print ad or a TV spot. Ah, the good old days. Marketing had such mystique to it.

Years later, here comes the internet and a bunch of people who love match and statistics and accuracy and all the other things geeks love. We want to sell ads to companies and we want to show them that they are getting results from displaying these ads on our site. Or do we? It all started with good intentions I guess. But when advertisers recognized that CTR rates and nowadays PPC rates are so low, the conversations changed a lot. Online advertising rates dropped. Okay, so maybe we need to rephrase my title. Site tracking tools are great for site owners but sometimes they are bad for your marketing revenue.

Tags: analytics
Posted in Conversion Optimization, Sales & Marketing