Many businesses are turning to content marketing as their route to greater profits and lower advertising costs, but struggle to find content ideas.

It’s not surprising that after the initial rush of inspiration the muse abandons us to be left with the blank WordPress editor of doom.

Luckily there is an easy solution, and it is forehead-slappingly obvious, once you know it …

What is the best content to attract prospects and keep customers warm?

You are obviously going to create more interest and loyalty with content and advice that matches their actual, pressing needs, right? We know this to be true, not just as marketers but as the marketed-to.

If you are interacting with customers and prospects you are ALREADY creating this content!

Think about it, what do we (content-savvy marketers) do?

• Answer customer questions in email
• Respond to blog comments on our own articles
• Join blog conversations on other blogs in our market
• Converse in Twitter
• Discuss our topics in forums
• Answer questions in LinkedIn, Answers, etc

Get the idea?

Any time you find yourself doing these kinds of things, consider if the results would be interesting to a wider audience, flesh it out and make it an article.

Great, relevant, targeted content, in a flash, with no inspiration headaches.

Just what we want!