Comments on: The 5 Most Powerful Words in Marketing http://www.invesp.com/blog/sales-marketing/the-5-most-powerful-words-in-marketing.html Conversion Rate Optimization Blog Tue, 09 Mar 2010 10:20:42 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Tina http://www.invesp.com/blog/sales-marketing/the-5-most-powerful-words-in-marketing.html/comment-page-1#comment-2960 Tina Thu, 26 Jun 2008 16:05:15 +0000 http://www.invesp.com/blog/?p=387#comment-2960 The biggest problem we all face with the WIIFM is that we assume or presume the answer, based on what we think the other person will want. I ask a slightly different question: what is really important to you in (...whatever context)? Then when you know the answer you can feed it right back to them - exactly the way they expressed it. Now those are really the most powerful words in marketing - the customer's own words. The biggest problem we all face with the WIIFM is that we assume or presume the answer, based on what we think the other person will want. I ask a slightly different question: what is really important to you in (…whatever context)? Then when you know the answer you can feed it right back to them – exactly the way they expressed it. Now those are really the most powerful words in marketing – the customer’s own words.

]]> By: Tribal http://www.invesp.com/blog/sales-marketing/the-5-most-powerful-words-in-marketing.html/comment-page-1#comment-2732 Tribal Mon, 02 Jun 2008 16:09:21 +0000 http://www.invesp.com/blog/?p=387#comment-2732 Thanks for the article, I find interesting tips Thanks for the article, I find interesting tips

]]> By: Are you WIIFM-conscious? - EatonWeb Blog http://www.invesp.com/blog/sales-marketing/the-5-most-powerful-words-in-marketing.html/comment-page-1#comment-2581 Are you WIIFM-conscious? - EatonWeb Blog Fri, 16 May 2008 03:25:57 +0000 http://www.invesp.com/blog/?p=387#comment-2581 [...] to Chris Garrett, you should always keep in mind these 5 most powerful words when it comes to promoting [...] [...] to Chris Garrett, you should always keep in mind these 5 most powerful words when it comes to promoting [...]

]]> By: The Right to be on Top | The Invesp Blog http://www.invesp.com/blog/sales-marketing/the-5-most-powerful-words-in-marketing.html/comment-page-1#comment-2577 The Right to be on Top | The Invesp Blog Thu, 15 May 2008 14:52:55 +0000 http://www.invesp.com/blog/?p=387#comment-2577 [...] thinks or knows so. You’ve got to stop talking about how great you are and focus in on what value you bring them and why would they choose you over competitors. Sit and brainstorm how you want to brand yourself [...] [...] thinks or knows so. You’ve got to stop talking about how great you are and focus in on what value you bring them and why would they choose you over competitors. Sit and brainstorm how you want to brand yourself [...]

]]> By: ayat http://www.invesp.com/blog/sales-marketing/the-5-most-powerful-words-in-marketing.html/comment-page-1#comment-2574 ayat Wed, 14 May 2008 16:41:20 +0000 http://www.invesp.com/blog/?p=387#comment-2574 Welcome back Chris! This post goes back to the benefits vs. features argument. Many times it makes a lot more sense to list benefits which illustrate what exactly is in it for the customer. You want to minimize the use of "we, us, our" and hone in on you, you, you, you. Another essential key ingredients to a successful marketing campaign is listing your value proposition everywhere. You want that value proposition to really pop out at your customers because it will directly pinpoint the 'need' you will be addressing for them and the value that you bring to their table. Welcome back Chris! This post goes back to the benefits vs. features argument. Many times it makes a lot more sense to list benefits which illustrate what exactly is in it for the customer. You want to minimize the use of “we, us, our” and hone in on you, you, you, you. Another essential key ingredients to a successful marketing campaign is listing your value proposition everywhere. You want that value proposition to really pop out at your customers because it will directly pinpoint the ‘need’ you will be addressing for them and the value that you bring to their table.

]]> By: Jeff Gwynne http://www.invesp.com/blog/sales-marketing/the-5-most-powerful-words-in-marketing.html/comment-page-1#comment-2573 Jeff Gwynne Wed, 14 May 2008 14:44:06 +0000 http://www.invesp.com/blog/?p=387#comment-2573 Chris- Great post. In the high tech B2B world, where I play, I like to break the WIFM into five categories. How do you help your customers: 1.) Make money? 2.) Save money? 3.) Reduce risk? 4.) Speed time to market? 5.) Stave off competition? I've tried to think of more (and am open to the possibility of more) but every time I come up with a new one, I can map it back to one of those five. -Jeff Chris-

Great post. In the high tech B2B world, where I play, I like to break the WIFM into five categories. How do you help your customers:

1.) Make money?
2.) Save money?
3.) Reduce risk?
4.) Speed time to market?
5.) Stave off competition?

I’ve tried to think of more (and am open to the possibility of more) but every time I come up with a new one, I can map it back to one of those five.

-Jeff

]]> By: PatriciaJ http://www.invesp.com/blog/sales-marketing/the-5-most-powerful-words-in-marketing.html/comment-page-1#comment-2572 PatriciaJ Wed, 14 May 2008 12:35:24 +0000 http://www.invesp.com/blog/?p=387#comment-2572 As long as I have been in marketing, and that's a long time, I always need to rethink much of my copy in the WIFM after draft one...good reminder As long as I have been in marketing, and that’s a long time, I always need to rethink much of my copy in the WIFM after draft one…good reminder

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