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	<title>Comments on: The Real Secret of Sales Copywriting</title>
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	<link>http://www.invesp.com/blog/sales-marketing/the-real-secret-of-sales-copywriting.html</link>
	<description>Conversion Rate Optimization Blog</description>
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		<title>By: The Importance Of Good Copywriting &#124; The Home Business Archive</title>
		<link>http://www.invesp.com/blog/sales-marketing/the-real-secret-of-sales-copywriting.html#comment-4150</link>
		<dc:creator>The Importance Of Good Copywriting &#124; The Home Business Archive</dc:creator>
		<pubDate>Sat, 31 Jan 2009 17:28:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/?p=573#comment-4150</guid>
		<description>[...] The Real Secret Of Sales Copywriting [...]</description>
		<content:encoded><![CDATA[<p>[...] The Real Secret Of Sales Copywriting [...]</p>
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		<title>By: Health Articles</title>
		<link>http://www.invesp.com/blog/sales-marketing/the-real-secret-of-sales-copywriting.html#comment-3197</link>
		<dc:creator>Health Articles</dc:creator>
		<pubDate>Thu, 21 Aug 2008 13:02:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/?p=573#comment-3197</guid>
		<description>So clarity is important, right? Now go to any networking event and talk to people about their own products and services. Either you get well-rehearsed elevator pitches that break down after you question them just a little, or you get stuttering jumbled mumbling where the person seems to know what to say, just not how to say it.</description>
		<content:encoded><![CDATA[<p>So clarity is important, right? Now go to any networking event and talk to people about their own products and services. Either you get well-rehearsed elevator pitches that break down after you question them just a little, or you get stuttering jumbled mumbling where the person seems to know what to say, just not how to say it.</p>
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	<item>
		<title>By: Khalid Saleh</title>
		<link>http://www.invesp.com/blog/sales-marketing/the-real-secret-of-sales-copywriting.html#comment-3169</link>
		<dc:creator>Khalid Saleh</dc:creator>
		<pubDate>Wed, 13 Aug 2008 17:57:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.invesp.com/blog/?p=573#comment-3169</guid>
		<description>I think this says it all:
&quot;Why can you describe the pleasures and benefits of an iPhone but struggle to describe why someone should consider you over your competition?&quot;</description>
		<content:encoded><![CDATA[<p>I think this says it all:<br />
&#8220;Why can you describe the pleasures and benefits of an iPhone but struggle to describe why someone should consider you over your competition?&#8221;</p>
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