I had so many plans for the fourth of July. However, between coming down with a cold and bad weather most of my plans got canceled. I don't know about you but it was a good chance to sit back and do nothing. It has been forever since I had a day where I simply relaxed. We are all excited about the new member who joined the INVESP family this week. You will get to meet her very soon.

Here is some stuff that is worth reading from this week:

• Are you planning to attend the ad-tech conference in Chicago the last week of July? If you plan on it, make sure to use code ATCHN ATCHN1 when paying for the conferences. It should give you a 20% discount. Also, learn how to use this conference to improve your brand.

• We all dream about it; one million links pointing to our domain. Can you do it in less than three years? Well Rand and the folks at SEOmoz did and they share their successful strategy of building links to your site.  

• Are you thinking of running a PPC campaign? Should you do it yourself? Danielle answers when you decide to take PPC into your own hands.
• I guess you have to read this to find out if there is such a thing as blog optimization?

• This is a mix between a personal and professional post that I consider is my favorite post for the week. 

 Have a great weekend!

Tags: Branding, Build-links, increase-conversion-rate, increase-online-sales, increase-site-conversion-rate, PPC, site-conversion-rate
Posted in Sales & Marketing