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Website conversion rate 101

By khalid on August 29, 2007 1:31 am
Comments (27)
Posted in (Sales & Marketing)

Online conversion 101Your website conversion rate is one of the most important indicators of how well your website is performing. Many website owners invest huge amounts of money and time to drive traffic to their website. And eventually, people start visiting and traffic jumps from hundreds to thousands. But then nothing happens. No new orders, no new subscriptions, no email opt-ins, and no RSS subscribers. I have seen clients invest 12 million dollars in a website, get 5,000 visitors in one hour but not a single order. That is sad. It’s not all about traffic. Increasing your site conversion is part art and part science.

Your website was created to encourage the visitor to take an action. So, whether you have an ecommerece website, a lead generation website, or even a blog, you will need to create a website that converts.

An 8-Step Tutorial to Increase Your Website Conversion

This tutorial is designed to take you through the basics of increasing online conversion rates. As you finish each post, try implementing the recommendations and begin seeing better results:

  1. 31 quick points to instantly understand online conversion: Everything you need to know about online conversion
  2. What is more important: increase traffic vs. convert traffic: Finally someone actually answers the question!
  5. Get site visitors to become clients with these five tips: Learn how to create a customer focused site
  7. I am confused, scared and out of here! Deal with your visitor first impressions when he lands on your site
  8. I am Fudding: How to increase your conversion rate by 60%: Discover how to handle your visitor objections

The most important point to remember as you begin is that in order to increase your website conversion rate, you will need to invest the time and energy in creating a client-focused site. Let us know how your online conversion increased after implementing some of our strategies and techniques. Good luck!

Subscribe to The Invesp Blog to learn more about increasing your site conversion rate and online marketing.

Is your conversion rate less than 10%?

  • Do you need help increasing your campaign or site conversion rates?
  • Do you need landing page optimization services?
  • Is your ecommerce website generating all the sales it should be generating?
  • Is your site generating all the leads it can?

Our clients had an average conversion rate of 14.56% in 2007. If you would like to see results like these, contact us today!

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27 Responses to “ Website conversion rate 101”

 
Kelly Rusk Says -- August 29th, 2007 at 10:35 am

Great advice – and I look forward to checking out the tutorials.

What I find especially discouraging is people who say things like “Well we are in the average conversion range, so it’s ok” Shouldn’t we all strive to be above average?

 
Ayat Says -- August 29th, 2007 at 11:08 am

I agree Kelly. WHy should we settle for low conversion rates? But I think as online marketing costs increase, so will many people’s attitude. Maintaing a website, getting results organically, and running a PPC campaign were fairly inexpensive; but things are changing as the online market becomes more competitive.

 
Oleg Says -- August 29th, 2007 at 11:52 am

Fantastic links! I will be doing some trackbacks to them soon.

 
khalid Says -- August 30th, 2007 at 9:28 pm

Oleg, I am glad to see that you liked the articles.

 
Links Roundup - October 2nd 2007 | Blogging Tips Says -- October 2nd, 2007 at 5:00 am

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minyak lintah Says -- November 29th, 2007 at 4:38 pm

Good articles/tutorials. This is very good for me. My site doesn’t convert well and i think these article would help me greatly.

 
Craig Says -- December 2nd, 2007 at 11:10 am

Again, great resource, thanks guys. And great analysis of customer’s FUDs.
I only need to start putting some of it to practice now.

 
Alex Liu Says -- December 29th, 2007 at 9:18 am

Wow! Very good and valuable tips. Thanks for the effort and I’ll make sure I apply it on my IM. Thanks again!

 
Online Money Says -- January 5th, 2008 at 6:52 am

Informative article. Thanks for the tutorial.

 
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Custom Web Site Design Says -- February 20th, 2008 at 9:11 am

Great Work. Thanks for sharing such a useful information.

 
seo company Says -- March 10th, 2008 at 2:51 pm

I must say the above post have some really important tips, really good ideas and guideline for the conversation rate.

 
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Health Insurance FL Says -- May 9th, 2008 at 11:20 am

Khalig, Thanks for posting the tutorials… I think I’ll get your book too. Great stuff!

 
robert Says -- July 10th, 2008 at 2:08 am

nice post..very useful information

 
Janeth Says -- August 1st, 2008 at 11:18 am

I’ve had people tell me what they are doing is working so why should they change.

 
paulhan enzymes educator Says -- September 10th, 2008 at 6:30 am

I think the conversion is very important. Right now i’m looking the way to increase my conversion. is your method work for adsense site. thanks for your help.

 
Ayat Says -- September 10th, 2008 at 10:20 am

@paulhan We generally focus on ecommerce sites. What is the general conversion goal throughout your site?

 
davidcradduck Says -- October 16th, 2008 at 1:31 pm

I expect you collect data already in one way or the other. Either local server or remote server analysis. If not, consider subscribing to a remote server analysis service, making sure they will supply a transaction log. You will then hold the transaction log data up against the data on user visits and path analysis. A non technical report should be available. I don’t know where you are from, but in Europe, this service is widely available.

 
Maree Harris Says -- January 3rd, 2009 at 12:20 am

Khalid, I’ve just read all these articles and found them immensely helpful. I am rewriting the content of my website at the moment and found your information just so valuable in highlighting all the points I need to be taking into account.Thank you.

 
30+ principles to a better web page design | Web Usability Says -- July 27th, 2009 at 12:02 am

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