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Everywhere you look the marketing advice you are given is about getting more prospects and selling more to those prospects. And these are necessary lessons. The problem is, a vital piece of the puzzle is missing if you only drive sales …
What happens after you close the deal? What then?
You might think “not my concern”, but really there are good reasons why it should be your concern
- Happy customers buy more
- Happy customers tell friends
- Happy customers write testimonials
And so on.
Really, aren’t you in business not just to make money, but also do something worthwhile? Make a difference?
As well as a “sales system” you need a “make happy customers” system.
This means
- Make sure customers know how to take delivery of what you sold them
- Ensure they know how to get use out of what you sell them
- Point them to the most important ways they can get value from what you sold them
Consider the sale just the start!
