Our plans for a PPC Campaign are currently under way.  There is a lot of planning that goes into such a campaign.  You might be thinking, what is a PPC Campaign?  And is it right for MY company?

• A PPC campaign is when you bid on certain keywords; then, when people type in those keywords, your ad comes up. 
• The only time you pay for the ad is when people click on it.  Hence the term PPC, or Pay Per Click.
• The more competitive the keyword, the higher your bid will have to be. 

But you can’t go into a PPC Campaign blindly.  You need to have strategic planning.  Some people think that you can just go and sign up for Google AdWords and hope that it will work.  However, one of the most important things is to find the right keywords for your website.
 
And that’s where I come in.

My task has been searching for the keywords that people who would be interested in our services would type in.  Some words are more competitive than others, and are therefore more expensive to bid on.  One tool I have used that has been very helpful to me is:  WordTracker.  It is an extremely useful tool.  You just type in one keyword or phrase, and it immediately looks up any words that are related to that word.  Then it searches those keywords on all the major search engines to see how often that keyword is looked up.  They offer a free trial you can use to determine what keywords are right for you.