Subscribe via RSS Feed
There is not day that goes by without hearing someone talk about their business value proposition or branding statements. I am not sure if it is only me, but all I hear when someone starts doing that, is the same empty statements that do not mean a whole lot.
The same thing happens when I go to conferences. Actually, it is usually worse there. People introduce themselves in a well rehearsed manner everyone giving their 30 second elevator speech about what they do.
Just think about it, how many companies you know claim they help clients increase revenue, reduce costs, increase efficiencies, manage process better, etc.
Continue reading Value proposition, branding statements, blah, blah, blah
Over 120 pages of tips and techniques to
