In my previous blog, I shed light on the category of gifts/flowers that makes up 15 of the top 500 e-commerce sites. Additionally, 3 of the top 500, ProFlowers, FTD, and 1800Flowers.com, have been ranking in the top 10 e-tailers by conversion rate according to MarketingCharts.com for the past few months. So after reviewing some interesting stats, let’s take a look at 5 of the top 15 site’s homepages: ProFlowers, 1800Flowers, FTD, JustFlowers, and GiftTree.

Of course, the first page that pops up after visiting any ecommerce site is the homepage. Its role is crucial in keeping the site visitor interested enough and directing them to their desired destination. ProFlowers, 1800Flowers, and FTD do a great job, clearly, from their outstanding conversion rates. JustFlowers and Gift Tree are not doing so shabby either making it to the top 500 etailers.

Continue reading Analysis of the Top Converting Online Retailers: Best Homepages Part 2

Tags: Conversion Optimization, conversion rates, e-commerce, gifts/flowers, interent retailers
Posted in Conversion Optimization, Ecommerce

Email marketing offers a great opportunity to connect with current customer as well as potential prospects. Compare for example traditional website visitors to subscribers of an opt-in mailing list. Site visitors include those who land on the site by mistake and may not be interested in what you have to offer. An opt-in mailing list on the other hand provides a segment of visitors who are interested in a particular topic who actively chose to subscribe to your mailing list.

Continue reading 8 Best Kept Secrets To Fine-Tuning your E-mail Marketing Campaigns

Tags: conversion rates, email marketing, statistical significance, testing
Posted in Business, Conversion Optimization, Sales & Marketing