With companies of all sizes cramming into the blogoshpher bubble like circus clowns in a VW bug, the results are just about as frightening — although, nothing is a freaky as a clown, let alone tons of clowns. (Shudder.)

Kidding aside, the threat these poor excuses for blogs pose to the more serious in the sector is real. It seems that so many late-to-the-game corporate blogs just want to look like they have content, so they flood their feed with PR and poorly constructed ad copy.

By clogging the search engines with 1,000’s of stripped-down press releases, these PR-churns mess with their own ability to succeed (assuming they offer content on anything other than clowns). That’s right, filling the void with noise ends up drowning everything out.

So how can the corporate machine wise-up and kick the lackluster habits?

With content, of course!

The minds over at Buildify came up with a couple of suggestions for getting rid of ad copy and fake bloggers, and I couldn’t agree more. Cut the posers out and add a little meat to the flimsy ad copy.

But is hiding the ads behind information going to clean up the mess on the search engines, or just confuse everyone more? My vote, as it is with most things having to do with social choices, is that the masses will still miss the point and the companies will keep churning out the posts, but now with more fat.

Continue reading Don’t tow the line: Simple ways to clean up that company blog

Tags: company blog, corporate blogging
Posted in Blogging, Business