Marketing and Conversion Optimization Blog

About the Invesp Blog

This blog is brought to you by the team at Invesp Consulting, an e-commerce conversion optimization company.

Meet the authors of the invesp blog: Ayat, Khalid , and Chris.

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Free Landing Page Templates

Landing page templates

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By Ayat Shukairy on May 15, 2008 1:29 pm

We just launched a new affiliate program for the landing page optimization book. You can earn 40% commission ($38) for each qualified sale. The program is hosted via Click Banks. Learn more by visiting the affiliate program page. The page provides images and links that can displayed for promoting the book.

As most of you may already be aware of, we recently released our first book Landing Page Optimization: The Complete Guide. It has been quite a success thus far with 263 orders since the release. The book is a guide that walks readers through the steps and processes of creating an optimized landing page. In the book we cover:

  • An deep look at conversion rates, and the effects low conversions rates will have on your online revenue
  • The 8 conversion framework principles and the holistic approach to optimization
  • Tips and techniques that are easily implemented to see results
  • Case studies that illustrate the impact of the conversion framework on real companies

Since our launch, we have been running a special on the book for 30% off the retail price ($95 : $66.50). This last day for this special is tomorrow, Friday, March 28th, 2008. If you haven’t ordered, you have a day left before the book will be sold at full price, so don’t delay, download your copy today! Happy reading.

Landing Page Optimization: The complete guide

It’s an exciting time here at Invesp because we’re releasing our first book today: Landing Page Optimization: The complete guide. Why should you get this book now?

  • Over 120 pages in length
  • Tons of tips and methods to optimize your landing page
  • 249 pre orders
  • Sale – 30% off promotion expiring in 3 days

The book is an excellent source for great tips and unique methods to best optimize your landing page, and overall site with over 120 pages of information. By following the guidelines outlined, you’ll be sure to see an increase in your conversion rates right away.

We begin the book by taking a deeper look at traditional marketing as compared to today’s improving online trends. The book explains the different types of conversion and the accurate methods of calculating conversion rates. It provides numerous examples and case studies to clarify the concepts and methods of conversion and landing page optimization.

Following the introduction to the conversion concepts and formulas we give an insight to our conversion framework:

  • Target market – persona development
  • Trust and confidence
  • Engagement
  • Buying stages
  • FUDs
  • Incentives
  • Test
  • Iterative Approach

Each principle is discussed in depth and described in order for the reader to visualize and apply the concepts on their own.
The book details a step by step process of how to create successful copy that converts. Years of research and expertise are combined to give proficient advice in an simplified way. Once you begin to implement the strategies discussed in this landing page guide, you will be on the fast track to increasing your online revenue.

Over 249 copies have already been distributed at our discounted price. For those of you who missed the promotion, Invesp will honor a 30% off discount for only 3 more days, so hurry and purchase your copy today!