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Happy new year everyone!
Posting on the Invesp blog has been light over the last couple of weeks since most of our team members were either out on vacation or trying to close last minute projects. We will be going back to our regular posting schedule starting next week.
Until then, here are few posts worth reading from some of the popular blogs:
We very often forget how blogging started as a personal diary, but has become a venue for businesses to connect with their clients. Personalized bloggers are finding it more difficult to find an audience. Mohsin sheds some light on the topic sharing tips of how to become a semi-problog.
Are you suffering from computer issues like Steven has recently? Well don’t fret, the folks at freelance folder have some tips in order to avoid computer catastrophe.
Considering video-blogging? CT Moore shares tips from the top video bloggers to get the show on the road.
If want to improve your blogging, make sure to read what 10 great bloggers tell us about mistakes they made As beginners.
Viral Marketing is a technique we all wish we can implement. Linda Bustos shares a great story of great customer service that resulted in a strong viral campaign.
Have a great weekend!
I have about 70 blogs I read regularly. But there are couple that I always start my day reading because frankly their content is unique and refreshing.
Create Business Growth: fresh, different and interesting topics every day!
If you are active on online forums, you must be familiar with Steve [a.k.a. vangogh]
And I think everyone knows Chris Garrett but did you know that he also started authority blogger forum, one of my all time favorite forums for bloggers.
If you want to learn read quality posts about online marketing and advertising, then Muhammad Saleem at Pronet advertising is your man.
We talk a lot about conversion optimization on our blog. One of my favorite blogs on the topic is Lead optimize by Chris Denny who guest blogs with invesp as well.
It’s no doubt that building links to your site has multiple benefits including increasing site traffic and increasing your search engine ranking. Larry Chase came up with a list of 53 ways to build inbound links, and the following are my favorite 10:
1) Widget Linking - What this means is creating a “widget” which is a tool that performs some kind of task or function, and entrench your site’s link in it. An example of this can be found in Lee Odden’s online marketing blog where he created these two widgets: an RSS Button Maker and a Social Bookmark Creator. Users greatly benefit from these tools and his site has the traffic to prove it.
2) Content Keyword Tagging - Tagging is used to help organize information in an understandable way on the web by assigning keywords to content or to bookmarks. They can be assigned to blog posts, RSS feeds or any content on your website. Using tags combined with social book-marking can be a very effective way to organize resources on the web.
3) Social Media Linking - Digg, Reddit and StumbleUpon get most of the attention these days and can drive a significant amount of traffic to your site provided you have the “right” news. However, it’s important to realize that these social outlets may not be visited by your target audience.
4) Mapping Link Hubs and Tag Neighborhoods - Find sites that are similar to yours and they will be highly likely to link to your site. You can find these sites with Similicio.us, which is a search engine that finds relevant sites based on tags off of del.icio.us. It follows the users that have visited a certain site and lists other sites that were visited by them.
5) PDF Linking - Adding PDF files such as whitepapers that have content in it is very beneficial. Every time someone downloads your files they have direct links back to your website. Also, when you embed metatags in your PDF files, when a search engine spiders your site and looks at your content, it can read the “invisible” metatags and add your PDF to its database.
6) Blog Optimization - Blogging becomes pointless if its not done well and doesn’t accomplish the goals that it intends to. A couple of things to keep in mind is to: comment on other blogs and link back to your site; submit your blog to the list of blog-specific search engines, Google offers a blog specific search engine. You can find other many beneficial tips at Stephan Spencer’s Scatterings blog which is deservedly pointed out as a good resource on blog optimization.
7) Link Analytics - There are a variety of link research tools that can be used to research new link opportunities. This site offers a directory to 136 of the most popular ones. Useful tools to be aware of are those that enable you to:
Press Release Optimization - This method will generate links to your site when done well and picked up by news search engines and other sites. News wire services evaluate each press release and categorize it based on the relevant keywords found in them.
9) Content Repurposing - this is submitting your published articles and other content to article banks, where other sites can pick up your articles and linke to them or publish them on their sites. Some examples of companies that offer a directory of already published content are: Ezine Articles, Go Articles and iSnare.com.
10) Link Insider Tools - Google or Yahoo provide info on who is linking to you through Google Webmaster Central and Yahoo! Site Explorer. These tools provide a detailed list of inbound links and give you and idea of who is linking to your site.
What do you think? Do you have other ways that worked for you?
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