Understanding your visitor is the underlying answer to creating a successful website. However, gathering the required information can prove to be quite a task. There are a variety of ways to gather key information about site visitors and of course the more methods you utilize and implement the greater the results.

As we’ve noted in previous blogs, persona development is crucial to your site’s success. Creating hypothetical individuals that represent your market is key to increasing calls to action. But many people struggle with ways to gather and sometimes decipher through all the data because not all data is useful data. You want information that will achieve specific business goals you have set for your company.

Continue reading Research: Getting to the Roots of Your Site Visitor

Tags: analytics, market research, market segmentation, Personas, usability
Posted in Sales & Marketing

We’ve all been there … when a client thinks they know your job more than you! We’ve experienced clients that argue that he or she want a specific element or application on the site even though your research has proven that it has negatively impacted conversion. The site visitor in this case is the decision maker. Do site visitors decide everything on the site? No, that’s impossible. But if I know the visitor well enough I can determine what will trigger interest, confusion, etc. and make certain to address all the concerns throughout the site.

Continue reading The User Knows Best

Tags: Conversion Optimization, market segmentation, Personas
Posted in Business, Conversion Optimization, Sales & Marketing