Marketing and Conversion Optimization Blog

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This blog is brought to you by the team at Invesp Consulting. We offer conversion and landing page optimization services.

Meet the authors of the invesp blog: Ayat, Mae, and Chris.

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Breaking the Digg Code

Breaking the Digg code How to get on the first page of Digg in less than 4 weeks.


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Social media sites can provide great exposure and traffic. Since we released “Breaking the Digg Code” report, I was looking for ways to spread the word about it. One of the things I experimented with is running a StumbleUpon campaign that directs visitors to the report main landing page. The landing page offers subscribers the option to download the report if they subscribe to our RSS feed.

Traditionally, StumbleUpon campaigns and traffic do not have great conversion rates for pages where you have to subscribe to download a paper or a report. When we first ran the campaign, our conversion rate 5/66 = 7.5%.

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Continue reading How to increase StumbleUpon Campaign conversion rate from 7.5% to 37.87% in one day