Landing Page Optimization: The complete guide
Increase your conversion rates to 14.56% by implementing our techniques

• 120 pages that contain 207 specific techniques to help you see an improvement in conversion rates
• Long term strategies that will add value to your online marketing efforts
• A unique methodology that will give you a more structured approach to optimizing your landing page
• Formulas that can help you figure out the strength in your current campaigns and conversion rates
• Step by step lessons that break down the information in an engaging and understandable format
• 100% satisfaction guarantee: Risk-free, money-back guaranteed. Download Immediately!
• Download your copy immediately: $95

Dear Valued Reader,

A campaign is only as successful as the landing page created for it. Optimizing your landing page will allow you to reap the benefits of every campaign you run. And although every element throughout an online marketing effort is important; the landing page is where you have the opportunity to convert the prospect into a customer. This book will help you increase online revenue by providing:

• Practical samples and case studies
• Information broken down to implementable formulas
• Step-by-step lessons
• Engaging Style
• Expert advice

This is the landing page optimization book that you will not be able to put down. By implementing the techniques in this book you will be following our conversion framework. The conversion framework has allowed us to see an average of 238% increases in conversion rates for our clients in 2007 alone. The content of this book is drawn from the knowledge and experiences of globally led implementations for large ecommerce platforms including REMAX, Newell Rubbermaid, HowStuffWorks, Frontier,AmericanExpress.

With over 263 preorders alone, marketers, VP’s, CEO, executives, and experts have been anticipating this book’s release for weeks.

The goal of this book is to shed light on the problem of low conversion rates and offer you practical tips and techniques that will help you break out of single digit conversions. We have compiled years of experience on multi-million dollar platforms with the expertise and knowledge of the greatest minds in the field to show you the impact conversion optimization will have on your ROI.

The Inconvenient Truth about Conversion Rates

The facts are clear; online consumer spending has surpassed any projections and is expected to reach $200 billion by 2010. This increase in spending has motivated companies to increase online ad spending to over 30 billion. These factors combined with surges in traffic volumes are motivating companies to invest more and more in their online endeavors. Is this the same thought?

But things are not always as they seem. Conversion rates are dropping consistently every year. Because top e-tailers and lead generation sites welcome a million of visitors a month, a 2% conversion rate won’t necessarily cause concern since they will still be making millions of dollars a year. So the conversion problem continues to be ignored.

Typical conversion rates for landing pages vary depending on a number of factors including the product or service, the audience and target market, and the goal of the page. Average conversion rates linger in the low single digits numbers. Below are the average conversion rates in February of 2008:

On the other end of the spectrum, according to Nielsen’s Megaview Online Retail Report, the retail site with the highest consistent conversion rate to date is the Lane Bryant Catalog, which got 24.7% of visitors to convert in June of 2007. A dedicated landing page can help increase conversion rates into double digits. Our clients experienced an average of 14.56% in 2007 alone. So achieving double digits is not impossible.

The top rates for ecommerce websites published by Neilsen’s MegaView Online in their retail report of 2008 give an insight to what companies are appealing to their client base more effectively and what types of conversion rates they are able to achieve.

The conversion framework

In order to maximize the success of a landing page you must have a clear methodology and process in place. Our conversion framework provides a blueprint to the construction of your landing page. The conversion framework has allowed us to see an average of 14.56% and 238% increases in conversion rates for our clients in 2007 alone. It is a process that has proven to work time and time again, and now, you will have Invesp’s best kept secret at the tips of your fingers.
The success of landing page

The effectiveness of a landing page is measured by its conversion rate. You may want visitors to order a product, sign up for your services, register for a newsletter, or just fill out a form. The goal is to get the highest percentage of your visitors to take that desired action.

But, clearly, visitors are not doing what you want them to do. Understanding your visitor from the perspective the buying stages as well as motivators, objections, and doubts will help you decide what copy, elements, images, and layout would appeal to them.

A landing page is one opportunity to convert very targeted traffic into clients and buyers. Following the guidelines and tips provided in this book will help you create the right landing page for your specific campaign. After reading Landing Page Optimization: The Complete Guide you will:

• Create a landing page that incorporates the 8 principles laid out in our conversion framework:
• Target Market/Persona Development
• Trust and Confidence
• Engagement
• Buying Stages
• FUDs
• Incentives
• Test
• Iterative Process
• Read case studies and begin to understand the impact of a more targeted approach to the landing page.
• Learn tips and techniques that will impact conversion rates.

Measurable Results

The question is do you really want to see higher conversion rates? We would like you to consider the impact a higher conversion rate can have on your ROI. Let’s say that you are getting an average of 20,000 visitors per month, and of those visitors you are converting at 2.2%. That translates into a total of 440 orders. Now, if your conversion rate goes up by only to 2.5%, which results in a total of 500 orders. That small bump in your conversion rate resulted in a total of 60 additional orders. If your average is $150/order, that is a potential gain of $9,900 dollars by that small increase in conversion.

So the conclusion is that by ignoring conversion you are missing out on significant increases in overall revenue. Conversion impacts your ROI tremendously and the conversion problem should not be overlooked. The chart below gives you a break down how incremental changes in conversion rates can make a big difference.

What can you do to avoid missing out on the increase in revenue? In our Landing Page Optimization: The Complete Guide we give you a comprehensive overview of the principles, steps, and techniques for a landing page that will help you see conversion rates in the double digits. The chapters covered include:

1. Introduction and evolution of landing pages from mere online presence to converting landing pages
2. An understanding of the various landing page goals as well as formulas that help you calculate conversion rates, value of a campaign, lifetime value of a customer, etc.
3. The Conversion Framework: 8 principles of conversion is the overall methodology that that we have utilized to see an average of 14.56% conversion rates for our customers in 2007.
4. Case studies that take real life practical situations summarizing the lessons learned for significant differences in conversion rates.
5. 207 tips and techniques that are easy to follow and understand and implement

Techniques that work

We understand the limitations businesses are faced with daily when it comes to optimization which is why we chose to compile tips that are implementable and easy to understand. Some of the techniques you will be exposed to throughout the book include:

• Know your Visitor. Knowing who is entering the site, who your target market is, and if you are really appealing to them through a client-centric and visitor focused approach is key to a successful landing page. We discuss tips to understand your market at a deeper level beyond market segmentation through our persona development.

• Best Practices. There are some common Do’s and Don’ts that you should be aware of and we’ve laid out in the book. Some of these may include:
  • Clean URLs
  • Staying Current
  • Color schemes and Font type

• Killer Headlines. Headlines are one of the first things that pop out to a visitor as they land on your page. The headline needs to grab their attention securing them for at least another 20 seconds on your page. Some attention grabbing headlines include we’ve included in the book are:
  • Gaining and Winning headlines
  • Appealing Headlines
  • Easy and Time Saving Headlines
  • Curiosity

• Create a sticky site. A sticky site is one that will engage your visitor and get them to stick around longer raising the chance of conversion. There are several different methods that you can use to make your site “stickier,” and some include:
  • Persuasive Copy
  • Reviews
  • Videos

Throughout the book we delve in deeper through each of the above tips and techniques and many more that we have not listed (207 to be exact). The book lays out strategies to begin implementation immediately. So don’t waste another moment, order your copy of the only guide to landing page optimization you will ever need.

5 Reasons this book is better than the rest

1. This book says it all, we haven’t held anything back. It gives the facts and techniques and doesn't cut and snip corners. Our conversion framework is laid out, step by step.

2. Over 10 years of experience with ecommerce platforms and shopping cart software companies. The Invesp team has a culmination of experiences that give us a unique perspective. Whether it is the knowledge through MBA’s in marketing, years of copywriting, or industry knowledge through globally led implementations; the team is has a distinctiveness unlike any other company out there; which is reflected in this book.

3. Agile Approach. The cyclical, iterative process that is present throughout the book gives a certain connectivity and collectiveness to all of the information presented.

4. The information is broken down. It’s hard to imagine what a poor landing page’s impact can have on your ROI. Not anymore. In this book you will find formula after formula that allows you to plug in your numbers to get your results.

5. A framework that has proven to work. We have followed and implemented the framework laid out in this book and have been able to see 238% average increases in traffic for our clients.

Who we are

Founded in 2006, Invesp consulting has become a leader in conversion optimization. We have helped numerous companies boost online sales, increase revenue, and enhance customer loyalty through a unique methodology and approach. While other companies are using software capabilities to achieve results, Invesp deploys experts within the field to gauge an understanding of a client’s site, target market, and overall online goals. Globally led implementations on large ecommerce platforms have paved the way to Invesp’s credibility and success with clients worldwide.

Some of our clients:

Satisfaction Guaranteed

We are confident that you will enjoy as well as benefit tremendously from this book that we are offering a 100% satisfaction guaranteed. The techniques and tips shared throughout the book will help you immediately see improvements in your landing page conversion rates.

Join the 250 + buyers today and download your copy of "The Landing Page Optimization Handbook"

Final Note

Landing pages can make or break the success of a campaign. They are an opportunity to seal the deal. This book is an opportunity to gain insight on how quick tips can often go a long way, satisfaction guaranteed.

Happy Reading,

Khalid Saleh
President, Co Founder
Invesp Consulting