Google Website Optimizer Consulting to deliver higher Conversion Rates

Over the last three years, our clients have consistently averaged 20% improvement in conversion by deploying testing. But we consistently meet e-commerce executives who don’t test, and almost 99% of the time because of cost related issues. Fortunately, at no cost at all, you can implement a strong testing tool through Google Website Optimizer.

Google website optimizer (GWO) allows you to conduct both multivariate and A/B testing on any page throughout your website. By utilizing website optimizer, you will be able to:

Increase your website sales and lower your acquisition costs through improving your overall conversion rates
Eliminate the guesswork from your design and optimization process.
Provide your visitors with a better user experience and reduce bounce and exit rates on your site
Optimize all elements of your site, from landing page through checkout process, all without having to change any of your website code.

So there is no excuse not to test. However, testing should not occur in a vacuum. Without strategic considerations and implementations, you will not see the most optimum results.

How do we work with Google Website Optimizer?

Our experts are well versed in all the technical challenges of a wide range of testing tools including Google Website Optimizer. Before launching the first test, we spend time with you to understand your scope and objectives in order to design various test scenarios. Like any other powerful tool, if not used carefully, you will end up having to test hundreds if not thousands of combinations on a single page.

Our Google website optimizer and testing services will take the headache out of whatever issues you might face during your testing phase. Our services are designed to:

Integrate GWO or testing software with your website or landing page
Collaborate on which elements to test on your page or site
Decide how long should you run the test for
Design and implement test element and scenarios
Provide troubleshooting, technical support, analysis and testing best practices

We utilize GWO as an integral part in our conversion services including full website optimization, the conversion recommendations report and single landing page optimization. If you employ specific testing software, our team will work with you to conduct A/B and Multivariate testing. Contact us today to learn more.

Google Website Optimizer Packages:

Over the phone consultation: these sessions are sold in 2 hour blocks at $400. These sessions will provide answers to a variety of questions specific to using and implementing Google Website optimizer.

Google website optimizer setup: Our technical staff will integrate GWO with your website and any address any technical limitations involved in the process. The cost to complete the implementation varies.

GWO Training Sessions: Do you want to familiarize your entire team with Google Website Optimizer? We provide 2-day intensive on-site training that will provide attendees with:

A guide to optimization prior to testing
An understanding of how to implement GWO
What elements should be tested throughout the website or page
Tutorial on how to develop scenarios for testing
A free copy of Landing Page Optimization: The Complete Guide

Pricing for these sessions depends on the number of attendees and starts at $2,500.

Google website optimizer paired with one of our services: If you have engaged us or plan to engage us in one of our services; full website optimization, conversion recommendations report, or landing page optimization; the implementation of Google Website Optimizer is likely included. Contact us today to learn more.