Optimize Your Landing Pages: clients average conversion rate 14.56%
After working with hundreds of clients, we demonstrated that incremental improvements in a landing page conversion will have a dramatic impact on paid and search ROI. Whether your landing page is designed to capture orders directly, funnel orders to your website, increase membership or lead generation, we can help. Get started and see these positive results today!
A 2007 survey of online marketing specialists shows that landing page design and optimization are the most important elements of a PPC campaigns. An ecommerce website converts on average 2.2% of its visitors into actual clients or leads. Landing pages designed for a PPC campaign convert on average less than 1.5% of their paid traffic into actual clients or leads. That is 30% drop in conversion rate on paid landing pages as opposed to organic non-paid pages. Numerous studies suggest that the difference in conversion is even greater.
Spending thousands of dollars on PPC campaigns each month is common. Conventional wisdom holds that driving more traffic is one of the fastest ways companies can increase the number of orders or leads their website generates. However the costs of paid search continue to rise on annual basis. The combination of low landing page conversion rate and the increase in pay per click cost translate into higher customer acquisition costs. With our landing page optimization solution, PPC campaign costs won’t feel so painful. Contact us so you can begin to experience a positive online ROI.
How persuasive is your landing page?
The traffic of landing page presumably consists of targeted visitors who have some level of interest in the product or service the landing page has to offer. After all, that is the reason you are paying for that traffic. When a landing page is able to convert its traffic, it has ultimately succeeded to persuade the potential client. Yet, there are many reasons why a landing page fails to convert. Some of these may be tactical in nature such as poor headline selection, unappealing hero images, or lack of a good list of benefits. Other times, landing pages suffer from more fundamental issues such as poor copy targeting, wrong design for visitor segments or problems with the element placement on the page.
How can we help you?
The first element to a successful landing page is your own commitment to the success of the project. We follow a structured approach and methodology based on a well defined conversion framework that has been tested on numerous projects. Our clients will tell you about the incredible improvements they see in their conversion rate.
Our landing page optimization service offers you a single page design, creation, assessment and A/B and multi variant testing scenarios. You will also receive an ongoing monthly support to assess landing page performance and modifications. This service starts at $5,000 and $1,200 for every month after (with a minimum four-month commitment).
Additionally, we do offer one-on-one landing page coaching services if you are looking for something to get your team started. Contact our team to start today.
Sophisticated statistical testing should be the last step in creating a landing page
Any company that aims at improving your landing page must utilize some sort of testing tool set. Just a few years ago marketers did not have the technology to receive instantaneous feedback on their marketing campaigns or test a variety of possible scenarios and adjust campaigns according to real time data. That all changed with online advertising which provides a variety of tools to measure the success of each advertising campaign. Contrary to the offline world, the amount of data collected in the online campaigns can be overwhelming.
Our experience has led us to conclude that testing a landing page should be one of the last steps in creating a landing page. We believe that investing the time and effort into creating the perfect landing page upfront will simplify the testing process at the end. We worked with clients who wanted to tests thousands of permutations on a single landing page. It was proven to be an inefficient and expensive approach.
Optimizing your landing page will take more than conducting some tests. Our consultants evaluate anywhere between 50 to 100 elements on a single landing page. Our analysis encompasses the examination of usability issues, design elements, essential copy factors, and overall page attributes that will affect the performance of your single landing page. Through careful analysis of your customer, marketing messages, and goals you will be able to assess how to create the perfect optimized landing page that will get you results.
Contact us today to learn more about our optimized landing page services.
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