The Power of Words: Web Copy That Drives a Client to Take an Action

Web copy is only effective when the reader is engaged. Web copy should persuade the reader to take an action. You can only begin to see significant conversion results from your web presence when you are able to “hook” the prospects. Contact us today to create the perfect copy for your site.

But, bounce and exit rates on ecommerce and B2B websites are on the rise simply because it is becoming more complicated to keep the online visitor interested.

In order to keep your visitor/prospect engaged, the site copy should have the goal of being client-centric. It must address the problems your potential clients may be facing. The copy is never from your perspective alone.

Copy is not the only element that will impact your online visitor, but studies have proven that copy is the first thing your potential client will look at when they enter your site. If you are looking to persuade visitors to become buyers, reduce obstacles that may come in a potential customers way, and keep your online visitor hooked, we have the solution for you with our copy services. Contact us now to understand how revamping your copy can impact your conversion.

“Sticky” Copy

At least 50% of your site visitors are looking to buy your product or they are looking for your specific services. So why don’t you hear from them? If you’ve landed on this page, chances are you’re likely searching for these answers. Many companies struggle with getting their visitors to “stick” around their website long enough to convert.

Low “sticky” rates have many web companies wondering: Why aren’t my site visitors contacting me? Why are my site visitors leaving within the first few seconds of landing on my site? Why are my site visitors struggling with finding the necessary information they are looking for?

Many sites, including your company, may have the information but because of the poor website design, layout, site copy; the clients do not stick around long enough to find it. Your site must be well structured to guide site visitors through the funnel of conversion. And your copy must do the job of persuading your reader to become a client.

Creating visitor-focused web copy is one of main factors that can help increase your conversion rates. Our web copy solution is designed to help you increase your site conversion rate significantly. Contact us today to start creating the perfect copy for your site.

Visitor-Focused, Client-Centric Copy

Whenever web copy is created, our goal is to keep your potential clients in mind. If the words and ideas do not appeal to your client it is a waste of time. It is important to always put yourself in the client’s shoes. Copy from the client’s perspective is the greatest tool of persuasion.

Prospects don’t want to hear about how great you are; they want to see what benefits you can offer them. And they don’t want to what to have information about your product or service that is irrelevant to the buying process; they want know how you can solve their problems. Give site visitors a good incentive to click on your offers or promotions through persuasive language that targets your market.

Contact us now to recreate your web copy and increase you online sales. Looking for different Solutions? Maybe your entire site is not client-centric. We offer a multitude of solutions such as:

Creating the perfect copy

In order to create the perfect copy, you need to begin my asking yourself some important questions about your company and clients.

What is the business objective of your website?
What goals are you trying to achieve through your site?
How are you measuring these goals?
Who is your perfect client?
What do you offer that can help them?

Before we create the copy that gives you the results you’ve been looking for, we work closely with you to understand your clients, what they look for, and the language that impacts and persuades them. Armed with that knowledge our team of expert copy writers creates copy that is tailored to your clients needs.

But that’s only the beginning. On monthly basis after that, we spend time with you enhancing your copy, improving the most visited page, testing various elements, and changing copy for the pages with the highest bounce rates. Ready to make it happen? Contact us today.

Site Health-o-meter

How can you measure how “healthy” your site is? We call the conversion rate a site health-o-meter since it is the best indicator of how well your website is performing. Did you know that most ecommerce websites have a conversion rate of less than 3%? That means that for every 100 visitors, you’re lucky if you get dismal 3 orders. The situation is even worse with lead generation sites. Their average conversion rate is below 2%.

But things should not be this dark. There is light at the end of the tunnel. Our approach to web copy is built with a unique optimization approach that can only increase your conversion rates.

If you help your visitors to discover the value in your service or product, higher conversion rates will follow. Web visitors ignore copy that does not deliver what they are looking for immediately. We live in an age were a customer is bombarded with 8000 advertising messages per day. When they land on your site, they do not want anymore advertising. And although your company is great, your product is amazing, and your service is outstanding, web visitors do not want to hear any of that. They want to know how you can help them and what problems can you solve for them. So is your health-o-meter doing coming back with miserable results? Contact us to learn more today.