Rob Snell, Author and owner of Gun Dog Supply

Rob Snell shares real world strategies that he used to get an additional $10 million in sales over the past six years including:

• What's new in SEO for e-commerce sites for 2011 (including the FARMER update)
• How you can concentrate efforts on the SEO tactics that produce revenue (not just traffic).
• How to tie a dollar amount to a keyword phrase's ranking, the exact value of that entry page, and what the potential revenue upside is from a rankings boost for that page.
• How you can prioritize your SEO pages based on the revenue that they generate.
• How you can decide what pages get a link from your homepage.
• How to decide what pages to develop content on.
• How the Google Instant / Search Suggest changes how you optimize both product pages and category pages.
• And finally, Redneck SEO 10: How I do SEO on a single page...
  

Khalid Saleh, President, Invesp

The only way to consistently increase conversion rates for an ecommerce website is through a scientific and data driven approach mixed with general usability principals. By following this methodology, our team has been able to deliver consistent results above 65% increase in conversion rates in the last two years.

Every website visitor matters. Every click is a chance of potential lost or gained revenue. Testing gives your visitor a voice in your design process. It allows these visitors to tell you what worked on your website and what did not. But before you start any type of online testing, there are few things you must keep in mind to be successful

Most top level executives agree that online channels provide the highest return on investment. Yet there are many challenges to creating a successful online strategy. Developing a comprehensive multidimensional online marketing plan can be expensive, time-consuming and organizationally tricky. As a result, many companies are cautious in allocating budgets to the online space. The purpose of this whitepaper is to shed some light on current trends in online marketing and advertising as well what the future might hold for the channel.

This paper explores:

• 2007 Online Big Winners
• Online advertising budget allocations compared to other categories of advertising
• Online budget allocation
• Challenges of moving online
• Elements to crafting a successful online strategy