Conversion Rate Optimization Blog

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This blog is brought to you by the team at Invesp, a conversion optimization company.


Meet the authors of the invesp blog: Ayat, and Khalid.

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Posted in (Social media)

Check our Infographic “Social Networking Statistics and Trends” to understand how social networking grew in 2011. How much time social networking users spent on social media sites? Which countries have to most active social networking users? What were the most shared social media stories of 2011 and Lot more.

Infographic by- Conversion Rate Optimization Company Invesp

Social Networking - Statistics and Trends

 

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There are more than 1.2 Billion Social Networking users in the World.

82% of World’s online population is on Social networking sites

Nearly 20% of overall time spent online is spent on Social Networking Sites – i.e. Nearly 1 in every 5 minutes

Israel has the World’s most active social networking users in world.

Top 10 Countries with most active Social Networking users

Countries Average Hours per Visitor (per month)
Israel 11.1
Argentina 10.7
Russia 10.4
Turkey 10.2
Chile 9.8
Philippines 8.7
Colombia 8.5
Peru 8.3
Venezuela 7.9
Canada 7.7

Women Spend more time on Social Networking Sites than Men

Female (Hours Spent per month) Male (Hours Spent per month)
WorldWide 6.5 5.0
Latin America 8.2 6.9
Europe 8.2 6.3
North America 7.9 6.0
Asia Pacific 3.3 2.7

Social Networking Engagement by Age Group

Age Female (Hours per month) Male (Hours per month)
55+ 4.9 2.7
45-54 6.4 3.9
35-44 5.6 3.9
25-34 5.8 4.9
15-24 8.6 7.5

Countries with Highest Mobile Social Networking Penetration

Country % of Mobile Audience
UK 35.4
US 32.3
Spain 25.3
France 22.8
Italy 22.1
Japan 20.2
Germany 17.8

Note: If you attend our webinars, you know that seating runs out very quick. We will limit registration to the first 100 participants.

Register for our upcoming  CRO webinar: Preparing Your Website For The Holiday Rush.

Date: Thursday, November 11th, 2011 Time: 12:00 PM – 1:00 PM EDT

The holiday season in 2011 is going to be challenging. Customers are worried about buying items in uncertain economy. This webinar will discuss:

  • How do you prepare your website to covert more of your visitors into customers?
  • How do you use incentives correctly on the site?

Limited Seating. We can only accept the first 100 registrations to the webinar!

register-today

After registering you will receive a confirmation email containing information about joining the Webinar.

By khalid on September 19, 2011 12:57 pm

Register for our upcoming ecommerce conversion optimization webinar: Optimizing Product Pages.

Date: Thursday, October 6, 2011 Time: 12:00 PM – 1:00 PM EDT

Whether your company offers 10 or 10,000 products online, the product page must persuade visitors to click on the add to cart button. Discover:

  1. How do you measure the effectiveness of your product pages?
  2. What does analytics tell you about your product pages?
  3. How to utilize incentives on product pages?
  4. Do social media icons help conversions on a product page?
  5. What are some of the winning product page designs?

*** PLUS: Live Optimization ***

We will have a live optimization session where Khalid & Ayat will walk through audience-submitted product pages and make suggestions for how to improve them.

Limited Seating. We can only accept 100 registrations to the webinar!

register-today

After registering you will receive a confirmation email containing information about joining the Webinar.

By khalid on September 12, 2011 12:20 pm
Posted in (Business)

The Blogosphere is growing at rapid pace. Blogging these days is not just about sharing content. Its much more than that. Its about Analytics, trends, social networking traffic, revenues and lot more. Our infographic “How Big is Blogosphere” will be covering some interesting facts about Blogging World.

Infographic by- Conversion Rate Optimization Company Invesp

How Big is Blogosphere

 

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Did You Know That

According to BlogPulse, there were more than 164 Million Blogs in July 2011.

49% of Bloggers are from USA, followed by 29% from Europe and then 12% from Asia Pacific

64% of Bloggers are Hobbyists.Only 21% of bloggers are Full time bloggers.

30% of bloggers are of age group 25-34 years followed by 27% from age group 35-44 years.

15% of US bloggers are from California.

28% of bloggers are blogging from 4-6 years, followed by 21% bloggers blogging from more than 6 years.

Only 11% of bloggers are earning their primary income from blogging.

32% of bloggers spend less than 1 hour/week in blogging followed by 28% who spend 1-3 hours/week in blogging.

55% of bloggers update their blogs for 4-12 times/month

40% of bloggers are using WordPress blogging platform.

35% of bloggers write about areas of Interest.

66% of bloggers use personal satisfaction to measure their success

25% of bloggers are using mobile devices for blogging.

40% of blogs are using Display ads as the main source for generating revenues.

Around half, 48% of blogs receive less than 1,000 unique visitors per month.

By khalid on July 18, 2011 1:46 pm
Posted in (Ecommerce)

The e-commerce sector has continued its double-digit growth year over year. And to make it easy for you to understand the growth of e-commerce industry in US and all across the world. We’ve created an infographic “How big is E-commerce” that will cover some interesting facts about the E-commerce industry, its growth and latest trends.

Infographic by- Conversion Optimization Company Invesp

How Big is E-commerce Industry, growth and trends

 

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Did You Know That

In 1979 – Michael Aldrich invented Online Shopping

In 1990 – Tim Berners-Lee created the first World Wide Web server and browser

In 1994 – Pizza Hut Offers online ordering on their Web Page

Netscape launchs first commercial Browser – Navigator

In 1995 – Amazon starts selling Books Online

E-bay is founded by Pierre Omidyar as AuctionWeb.

Facts

More than 85% of online population has used internet to purchase something.

More than 50% of online population shopped online more than once.

73% of Consumer prefer Online Shopping because it is time-saving

Global E-commerce sales are growing by more than 19% a year and will be of almost $1.4 trillion by 2015

E-commerce Sales in US growing at 10% a year and will grow to $279 billion by 2015

There are more than 178.5 million consumers are in US and will grow to 201.1 million by 2015

54% of Online shoppers are of age group 18-30 Years

75% of Online shoppers use Credit/debit cards for online shopping

India is the highest growing and Portugal is the least growing E-commerce  country right now

Residents of North Dakota spend the highest percent (16.9) of their online income in online shopping whereas residents of Maine spend the least percent (1.83) of their online income

Illinois has the lowest average Shipping time of 2.55 days Whereas Hawaii has the highest average Shipping time – 4.10 days for online orders

40% of the items that sold online are Books

Mobile e-commerce market is growing year over year and will be of more than 23.8 Billion by 2015

 

 

Increasing conversion rates for ecommerce websites is challenging. If that were not the case, most ecommerce website would report higher conversions rates than the national average of 2.2%. And while more companies are making larger investments in conversion optimization, the process continues to be an art more than science. Yes, there are general principals and frameworks that could be followed to see increases in conversion rates. The problem with most of these frameworks is that they are general in nature. They rely on best practices and ignore the specifics to a particular website, vertical or visitors.

The only way to consistently increase conversion rates is through a scientific and data driven approach mixed with general usability principals. By following this methodology, our team has been able to deliver consistent results above 65% increase in conversion rates in the last two years.

Join our upcoming webinar next Friday (3/11/2011) from 1:00 PM – 2:00 PM EST while we discuss the 6 general principals online retailers must follow to produce significant increases in their conversion rates.

We will be sharing 3 different case studies for the first time in which our customers have where able to see more than 50% uplift in conversion rates.

3 Additional Bonuses!

Three lucky winners of our webinar attendees will win (one bonus per winner):

register-today

By khalid on February 16, 2011 5:25 am
Posted in (Business)

I will be speaking at the following conferences over the next couple of months.

SMX West – 3/10/2011. I am speaking on the conversion optimization science panel.

Conversion conference west – 3/15/2011: I am speaking with the awesome Rob Snell on ecommerce best practices

SES NY: 3/22/2011: I will be conducting conversion optimization express site reviews.

Emetrics – Toronto 4/29/2011. I am speaking on a panel with the legendary Jim Novo on the art and science of interpreting data and making a case for change.

If you are attending any of these conferences and would like to talk conversion optimization or ecommerce, do not hesitate in dropping me an email: khalid at invesp dot com.

Posted in (Business)

If you have been planning to order our book on conversion optimization, then we have a special deal for you. I just got an email from our publisher, O’Reilly, letting me know that they are offering a one day discount of 50% on in O’Reilly’s Theory in Practice  series which includes our title. Order your copy by navigating to this special offer. This offer is only valid for Wednesday 2/16/2010.

Use discount code DDTP5 in the shopping cart. Ebooks from oreilly.com are DRM-free. You get free lifetime access, and free updates.

This is a pre-recorded webinar I conducted covering how Invesp helped 50 of its ecommerce customers achieve 65% average uplift in conversion rates in 2010. This is a short 30 minutes webinar that covers some of the essential principals we use when conducting conversion optimization projects. You must register here to view this webinar.

view-webinar

By khalid on February 14, 2011 5:26 am
Posted in (Business)

We are in the process of planning a monthly webinar on a variety of topics. The plan is to have industry experts present these webinars. These webinars are designed for you, so please let us know what topics are interesting to you.

What webinar topics would you like to attend?

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