mobile commerce graphic
Whenever a new medium comes along, whether it be to communicate or sell, our initial reaction is to apply the conventions of the old media to the new one and see what happens. Many of the first television broadcasts were simply radio programs performed before a camera. And our first stabs at ecommerce were dominated … Continue reading 6 Out-of-the-Box Ideas To Increase Mobile Conversions

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Voice of the Customer
How is the Voice of Your Customer related to conversion rates? This question recently came up with an associate of mine, just after we had completed a webinar on the creation of personas. VOC and persona creation are quite intertwined. Essentially they both help to personalize the user experience online by allowing experts to optimize … Continue reading Are You Listening to the Voice of Your Customer? A Look at VOC and Conversion Rates

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evolution of the sales funnel
  Many marketing concepts and principles we utilize today are from long before the internet was ever around (although there is a debate regarding this matter). What’s important to note, if you are of the old concepts and principles camp, is that those same concepts must be redefined and then applied into our current online … Continue reading Optimizing your sales funnel into a marketing funnel

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SEO PPC graphic
How’s your digital marketing doing? Good, bad or meh, if you’re like most, for every tactic that you’re using, you have at least one more that you wish you had more time and resources to do. Unfortunately, when it comes to prioritizing digital marketing tactics, conversion rate optimization (CRO) is more often the program that … Continue reading Three Ways to Make Your Conversion Optimization Strategy Make Sense

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Conversion Success Factors
The first assumption everyone makes is to believe that increasing traffic to his or her website automatically leads to more sales; even though this is partially true, it is more likely they also suffer from lower conversion rates. You will always have the chance to work on your SEO ranking and on driving traffic to … Continue reading The 5 key conversion optimization factors that lead to great success

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Email marketing
Did you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015.  That’s incredible. We have this and other scintillating facts in our … Continue reading Email Marketing – Statistics and Trends [Infographic]

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Amazon Kindle product description
Wikipedia’s article on “money” tells us that the first records of barter date back over ten thousand years. And the first known coins are well over 2,500 years old. Whenever the exchange of goods and/or money for other goods and services began, you can rest assured that, from the moment it started, people quickly how to … Continue reading How to “Write” Ecommerce Product Descriptions that Sell

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