Conversion Rate Optimization Blog

About the Invesp Blog

This blog is brought to you by the team at Invesp, a conversion optimization company.

Meet the authors of the invesp blog: Ayat, Khalid, Stephen, and Masroor.


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By Stephen Da Cambra on March 25, 2015 5:12 pm
Posted in (Copy Writing)

It’s time to get down to business. Through one or more of your marketing channels, your customer has entered your sales funnel and arrived on your landing page. It took a lot of “heavy lifting” to get them here and now your challenge is to justify the effort by getting them to convert.

If you leave anything to chance, you’re letting yourself down.

Every element of your page has a role to play (if one doesn’t, get rid of it), each one is very important and together they combine to foster conversions. But none of them are more important than the words on your page.

Your landing page is like an online salesperson. It is the face of your business, it is in a direct one-on-one interaction with the visitor, and what it says can be the difference between a lifetime customer and a bounce (which puts you back to square one in landing that prospect).

Continue reading 5 Copywriting Tips to Increase Conversion Rates

Cognitive Progression is the science of predicting a visitor’s expected mental process with your product or service. We base this prediction on the product or service’s value,  investment, and price. That predicted understanding guides the design of the site to get more conversions. Once the initial understanding of cognitive progression is complete and tested, we can than work on focusing on buyer momentum, and how to increase the visitors’ movement through the conversion process. 

Testing these concepts helped us produce an over 90% increase in subscriptions for our partner. Watch our webinar to learn more about these amazing results and very beneficial concept.

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By Stephen Da Cambra on March 16, 2015 4:37 pm

What role do images play in your conversion rate?

The quickest way to find the answer might be to check AB test results from around the web. But when you do, you find that it’s not an easy answer at all. If you search long enough, you’re likely to find as many results showing conversion rate reductions as those that show increases.

image from Unbounce test

The other option is to run AB or multivariate tests yourself and see what works. But that’ll take a few weeks or months. And you’ll have to test every image you use. So you’re not likely to have an answer before the end of the year – or decade.
Continue reading A Bit About Images & Conversion Optimization

By khalid on March 12, 2015 2:05 pm
Posted in (Multivariate Testing)

Multivariate Testing (MVT Testing) is the process of testing multiple variations for multiple elements on a webpage with the goal of determining the best combination of elements to increase conversions. Continue reading What is Multivariate Testing?


If you spend enough time optimizing websites for conversions, you will discover that there is no magic solution for the design of any web page to increase conversion rates. Your design process should start with making assumptions about how visitors will interact with the website in order to determine which design that works best for them. Of course always test these assumptions through the process of AB and multivariate testing.

Continue reading 9 Conversion Framework Insights From Top E-commerce Websites

Years of research and testing have helped us produce general CRO maps which we follow when we consider optimizing a certain page. A product page will likely be impacted by certain Conversion Framework elements above others, and the same applies to the homepage, category pages, checkout, etc. And at the same time, a single element on a page, may have more than one Conversion Framework element at play – for example, the “call to action” on the page may be impacted by certain elements of the “buying stages,” “FUDs,” and “Personas.” But in general, we find that one of those elements plays the strongest role, so has the most impact and is determined as the “priority.”

Learn more about how to get 2X more conversions from your product pages by watching the webinar, and viewing the slides in slideshare.

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Posted in (Case Study)

Invesp webinar

Join us for another information filled webinar!

For the majority of e-commerce stores, a product pages should convert the majority of its traffic through proper persuasion, anxiety alleviation, and better usability. However, product pages for many e-commerce websites suffer from a low Product Page Effectiveness Rate (PPER). In this webinar you will learn:

  • What is Product Page Effectiveness Rate (PPER)?
  • How can you improve your e-commerce product page effectiveness?
  • What are the bottle necks that are stopping visitors from clicking on the “add to cart” button?

We understand that your time is limited and that you have a million deadlines to meet. Our webinars are kept at 35 minutes, filled with case studies, analysis and marketing insights you can implement right away.

Extra Bonus:Live Optimization for 3 Websites!

Space is limited – Register for the webinar today!

No website is optimized that doesn’t relate to its customers.

Even the most secret space program intranet site, used only by the highest-functioning rocket scientists, must relate to that audience if it is to achieve its goal.

story book

Relating to Your Customers

So conversion optimization comes from making your website or landing page more relative to your customer.
Continue reading Conversion Optimization Through Storytelling – Without Really Trying

Many companies don’t realize the importance of continuously evaluating the website from the visitor’s perspective. The catch is that it’s never “one type of visitor.” Considering where and how customers will pick up “scent” (the trail for conversion) varies from one market segment, buying stage, and persona to the next. Last week, Khalid and I presented our webinar on the topic of buyer momentum and scent, which if addressed on a website can produce optimal results and raise conversion rates tremendously. The webinar was centered around a case study of a test we conducted for one of our clients which resulted in a 50% increase in their conversion rates. We delved into the “how” and the “why” our client saw such a significant increase. Download the slides from our webinar: Improving Website Navigation.

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Did you know that it costs five times as much to attract a new customer, than to keep an existing one? The first rule of any business is to retain customers and build a loyal relationship with them, and thereby avoid customer acquisition costs. It’s a well-established fact that 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention. Also, it’s true that only 40% of companies and 30% of agencies have an equal focus on acquisition and retention. Check out our infographic, ‘Customer Acquisition Vs. Retention Costs – Statistics And Trends’ for more such interesting and relevant facts.

Customer Acquisition Vs.Retention Costs  Statistics and Trends

Infographic by- Invesp conversion rate optimization company

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Channels That Are Used The Most For Customer Acquisition


Channel %age
Websites 89%
E-mails 81%
Social media sites 72%
Direct mail 66%
Web banners 60%
Mobile devices 34%
Aggregator websites 32%
Price comparison websites 18%


While more than 89% of companies see customer experience as a key factor in driving customer loyalty and retention, 76% of companies see CLV as an important concept for their organization

Only 42% of companies are able to measure Customer Lifetime Value (CLV) accurately.

The probability of selling to an existing customer is 60 – 70%, while the probability of selling to a new prospect is 5-20%.

Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers.

How Marketers Are Using Online Channels For Retention Or Acquisition

Online Marketing Channel Acquisition Retention Both Equally
Paid search 86% 2% 13%
Online display advertising 85% 4% 11%
SEO (natural search) 66% 6% 28%
Web retargeting 61% 22% 18%
Mobile web 52% 18% 30%
Mobile and web push notification 34% 39% 27%
Social media marketing 31% 28% 41%
Mobile apps 30% 44% 26%
Website 29% 16% 55%
Mobile messaging 23% 58% 19%
Email 21% 52% 27%


Most Effective Digital Marketing Tactics For Customer Retention

Channel %age
Email marketing 56%
Social media marketing 37%
Content marketing 32%
Referral marketing 26%
Search engine optimization 13%
Display advertising 12%
Mobile advertising 8%
Digital video advertising 7%
Affiliate marketing 6%
Paid search 4%


Increasing customer retention rates by 5% increases profits by 25% to 95%

More than two-thirds (70%) of respondents agreed that it’s cheaper to retain than acquire a customer.



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