If you’re looking for a better approach to conversion optimization on your product pages, stop thinking of it as “conversion optimization”. Instead think of it as: “persuading a human being that the combination of your brand and product offers her the best value”. Regardless of how you think of it, the point is to always keep … Continue reading How to Improve Conversions Rates on Product Pages By Not Thinking About Conversion Optimization

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Even if you’ve never done the digital marketing version, you very likely do some AB testing already. Can’t choose the right color for you kitchen walls? You bring home two swatches from the paint store to see which one looks best. Can’t get your children away from computer games? You try reasoning, then bribery, and … Continue reading A Dozen Thoughts on A/B Testing for Beginners

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Certain elements of the conversion framework tend to weigh more heavily on the different pages of your website. And within your site, as you near the checkout, the pages have more value, meaning the page ROI, when optimized correctly, will have a more direct impact on your bottom line. The tendency maybe to optimize the cart and … Continue reading Better Cart Page Generates 12% More Conversions

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This blog is continued from a linkedin post I wrote. To read the first few tips, please visit the post…. There is never one, quick, easy fix all websites can apply for more conversions and greater optimization. However, there are principles which, if applied correctly and thoughtfully, can produce those uplifts in conversion everyone is looking … Continue reading Top 10 Conversion Optimization Tips For Your Website

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It’s as old as social media themselves. The debate surrounding social media ROI might just rage on forever. On one side are those who look at ROI as a straightline proposition. ROI = the difference between an investment and the revenue it generates. Done. On the other side, mainly populated by social marketers, community managers and influencers, … Continue reading 5 Ways to Increase Conversion Rates with Social Media

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The following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers’ anxiety is important for successful conversion optimization. This can be done by addressing customer’s fears and questions about product quality, service quality, product description, website security, pricing and so on. … Continue reading Reducing Visitor Anxieties Increased Conversion Rate By 108%

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Did you know that 2015 will see advertisers spending $592.43 billion, worldwide? That’s an increase of 6.0% over what was spent on Ads in 2014. 63% of Global Digital Ad Spend Will Go to Mobile by 2018. In the US alone, marketers are estimated to spend about $189.06 billion on Ads, which is 31.9% of … Continue reading Global Mobile Ad Spending – Statistics and Trends

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