maze with question mark
It’s Digital Marketing 101: online marketing success requires three things. First, you need a presence, which is your website, landing page, social profiles, etc.. Second you need to attract people to your site, which you do through search engine optimization (SEO), paid advertising (PPC), social media, content, etc.. Third, you must convert those people, which … Continue reading How to Defeat the Challenges of Conversion Optimization

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How can brands compete and adopt frameworks for continuous innovation with the customer in mind? First, brands need to adopt a methodical approach to innovation. Brands should carve up their approach to innovation into these phases:

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In this webinar we discussed 10 most common SEO mistakes that content marketers make. Going for Likes, Not Links Mis-placing the content Targeting the wrong audience No help from a  “Power User” Using the wrong words Breaking the site No systematic outreach No gathering of “Intell” Being activity focused Buying into SEO Myths    

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girl reading ppc magic book
It’s generally accepted that at least 90% of all clicks on search results happen on the first page. And of the remaining 10%, it’s generally accepted that an above average portion of those are people who are doing research, looking for “how to” instructions and otherwise not being the target audience for companies marketing their … Continue reading Three Shrewd Conversion Optimization Tips for PPC Campaigns

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How to create A/B test in less than 3 minutes
How long does it take to create an AB test? This is a frequent question we here from our users. This is a demo video showing how to create an AB test using Pii (http://pii.invesp.com) in less than 3 minutes.

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