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By khalid on March 13, 2008 3:04 pm
Posted in (Blogging, Business)

19 Dos & Don’ts before you start

  1. Do host your blog on your own domain
  2. Don’t spend hundreds of dollars hosting your blog when you are first starting out.
  3. Do make sure your blog can handle traffic from social media sites
  4. Don’t go for too cheap/free hosting plans. You do not have to spend a fortune since you can get a decent host for less than $20 a month.
  5. Do brainstorm 30-40 topics for your blog before you start
  6. Do have 10 posts written and posted before you launch the blog
  7. Don’t create filler posts to have 10 posts for launch
  8. Do invest money to get a professional blog template
  9. Don’t think that you have to spend a fortune creating a professional looking blog. A professionally designed template can cost as little as $400
  10. Do comment on other blogs in your field before starting out
  11. Don’t spam other blogs just to get your name out there
  12. Do define success metric for your blog before you start blogging
  13. Don’t set unreasonable success goals that are too difficult or too easy to achieve
  14. Do understand why you are blogging
  15. Don’t think that blogging will solve your business problems
  16. Do understand the time commitment it takes to blog
  17. Don’t think that blogging will take less than couple of hours a week
  18. Do use an SEO friendly platform. By the way: Word press is the best for blogging!
  19. Don’t use a CMS for a blog. We used Joomla for our blog, and it was too much headache
  20. 31 Dos & Don’ts After you start

  21. Do commit to a regular posting schedule
  22. Don’t kill yourself if you are not able to keep up with your schedule
  23. Do understand that traffic and comments will take time to come
  24. Don’t get too frustrated if takes months before you see any comments on your blog
  25. Do spend a reasonable amount of time every day reading other blogs
  26. Don’t spend hours every day reading other blogs
  27. Do select the categories for your blog carefully
  28. Don’t have more than 10 categories for your blog
  29. Do optimize your blog for SEO or hire someone to help you do that
  30. Don’t think that anyone who claims to be an SEO expert is actually one
  31. Do get a feedburner account for your RSS management
  32. Don’t get hung up on RSS membership fluctuation
  33. Do Install Google analytics to track your daily visitors
  34. Don’t get stuck on daily fluctuation in traffic or unusual traffic hikes
  35. Do Analyze keywords people are searching on to get to your blog
  36. Don’t stuff your posts with keywords to get search engine traffic
  37. Do invest the time to add pictures to most of your blog posts. Use a site such as istockphoto.com to purchase images for your blog
  38. Don’t steal images from other websites!
  39. Do optimize images before you use them
  40. Don’t spend too much money on image optimization software. XT has a free version and you can pay $ to purchase the software
  41. Do keep your blog conversational
  42. Do create a series of blogs about topics you are an expert in
  43. Don’t pretend to be an expert on everything
  44. Do create a meaningful about us page
  45. Don’t make your about us page too corporate
  46. Do get to know other bloggers personally
  47. Don’t calculate every blogging relationship in dollars and cents
  48. Do create a robot.txt file
  49. Don’t copy a robot.txt file from anywhere without really understanding it
  50. Do allow users to subscribe to your blog via RSS or via email
  51. Do use a full RSS feed
  52. 27 Dos & Don’ts Topics:

  53. Focus your blog on specific niche
  54. Don’t think that 100% of your posts have to be on one topic
  55. Do keep a running list of topics that you can write about
  56. Do share case studies and client success stories on your blog
  57. Don’t share client success stories without their written consent
  58. Do be authentic
  59. Don’t do something you are not comfortable with
  60. Do be honest
  61. Don’t share too much information
  62. Do share your knowledge with your readers
  63. Don’t think you cannot sell your services through a blog
  64. Do write a post each day
  65. Don’t post a blog each day. Writing a blog and posting it are two different things. 3 strong posts a week can do wonders
  66. Do use Hittail to get suggestions for long tail keywords
  67. Don’t follow Hittail suggestions blindly.
  68. Do interview leaders in your industry
  69. Don’t assume that just because you are just starting out, industry leaders will turn your interview requests down.
  70. Write “how to” articles
  71. Write a “secret to” post
  72. Write a tutorial post
  73. Do create a 101 post
  74. Do write a post about the top 10 blogs in your niche
  75. Don’t use random judgment to determine the top 10 blogs in your niche instead relying on Google PR, technorati rank and Alexa
  76. Do write a post that reviews books in your niche
  77. Don’t write a review about a book you never read.
  78. Keep most of your posts to less than 700 words
  79. Do write pillar posts that explain topics in great details
  80. 21 Dos & Don’ts of marketing and promoting your blog

  81. Do plan on investing time and money to market your blog
  82. Don’t think that marketing your blog means posting regularly!
  83. Do use your blog as a way to increase your brand online
  84. Don’t rely on your blog as the only way to increase your brand online
  85. Do allocate sometime in your weekly schedule for blogging activities
  86. Don’t stretch yourself thin to keep up with blogging activities
  87. Do spend at least 50% of your blogging time off your blog (commenting, emailing, reading other blogs)
  88. Don’t conduct networking blogging opportunities without a plan: planned comments and emails can help promote your blog if done correctly
  89. Do use your blog to market your business tactfully
  90. Don’t make your blog a sales brochure for your business
  91. Do create content for social media sites
  92. Don’t make all your content targeted for social media
  93. Do use social media sites such as Digg, Stumble upon, Reddit to promote your blog
  94. Don’t submit your content to these sites. Find a friend who can submit the content for you
  95. Establish relations with other bloggers in your niche
  96. Don’t spam other bloggers in your niche
  97. Do invite guest bloggers to post on your blog
  98. Don’t let your guest bloggers write without any guidelines
  99. Do write guest blogs
  100. Don’t write a guest blog in a topic that does not relate to your niche at all
  101. Do use contests to promote your blog
  102. 4 Dos & Don’ts of bloggers:

  103. Do Ask people in your company to blog
  104. Don’t force people to blog if they don’t like to do so
  105. Do review the posts of your colleagues before posting them
  106. Don’t fix more than grammar or spelling mistakes in a colleague’s post
  107. 10 Dos & Don’ts comments:

  108. Do create and enforce a comment policy for your blog
  109. Don’t hide your comment policy. We are guilty of this one
  110. Do encourage comments on your blog
  111. Don’t allow abuse to the comment on your blog
  112. Do respond to comments on your blog
  113. Don’t think that you have to respond to every comment
  114. Do reword your commentators by linking to them
  115. Don’t link to commentators on your blog for the sake of linking. Remember, only link to good content
  116. Do visit commentators blog and leave a comment
  117. Do email commentators to thank them and start a relationship with them
  118. 11 Dos & Don’ts of links coming in and going out:

  119. Do check your technorati ranking every day
  120. Don’t think that technorati is the authority site on blogging!
  121. Do monitor incoming links to your site
  122. Do visit blogs that link to your site and leave a meaningful comment
  123. Do create link worthy content and links will come in
  124. Do email other bloggers telling them about good content posted on your site
  125. Do not spam other bloggers with every topic you post
  126. Don’t get frustrated if it takes a while for links to start coming in
  127. Do select your links in your posts carefully. You are telling your readers that you vouche for the quality of each link
  128. Do link to other blogs in each post: we usually try to link to at least 3 other blogs in each of our posts
  129. Don’t link for the sake of linking
  130. 6 Dos of formatting and design

  131. Do keep a blog log and journal any changes (design, plugins, etc) in the blog
  132. Do use your picture next to each blog post
  133. Do include a clear RSS button on the left/right nav
  134. Do use a tag line next to the name of the blog to inform new users the topic/niche of your blog
  135. Do display your most popular posts
  136. Do display your pillar content in your left or right navigation
  137. 16 Don’ts of business blogging

  138. Don’t require visitors to login to view your blog
  139. Don’t require visitors to login to leave a comment
  140. Don’t quit too fast
  141. Don’t vent frustrations concerning clients/co-workers/bosses in your blog
  142. Don’t dig deep into your personal life, try to keep the blog’s focus business related
  143. Don’t post anything you don’t want Google to pick up
  144. Don’t use adsense on your blog
  145. Don’t quit blogging if you cannot keep up with your schedule.
  146. Don’t over post. 3 posts per week are plenty.
  147. Don’t start another meta blog: There are too many blogs about blogging
  148. Don’t start another SEO blog
  149. Don’t offer blog coaching services if you just started blogging or if your blog hardly has any comments on it!
  150. Don’t think you will make a lot of money directly from blogging
  151. Don’t think that content is enough to get people interested
  152. Don’t badmouth your competition
  153. Don’t allow others to high jack your blog
  154. 7 Random Dos of business blogging

  155. Do think about hiring a virtual assistant to help you with auxiliary tasks for your blogs
  156. Do consider hiring a ghost blogger!
  157. Do read and subscribe to Chris Garrett on New Media daily
  158. Do read and subscribe to Copy Blogger daily
  159. Do read and subscribe to the invesp blog daily
  160. Do be patient
  161. Do have fun
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38 Responses to “ 152 Dos & Don’ts of Business Blogging”

 
SEO Canada Says -- March 14th, 2008 at 12:35 am

Great post, for image optimization and management I’ve always found that ACDSee’s compression rates are considerably better then Photoshop while maintaining similar quality.

 
Hiro Says -- March 14th, 2008 at 1:29 am

Wow, great tips. I’ll bookmark and give a stumbleupon.

 
Barry Welford Says -- March 14th, 2008 at 9:11 am

Great list and well worth reading, even though I don’t even like top ten lists. I believe you missed an important one - create a site map file and let Google know about it.

 
SEO Canada Says -- March 14th, 2008 at 10:14 am

@Barry Welford
I’ll disagree a little bit if you follow his tips and comment on other blogs and build backlinks Google will find you. I’ve only really found sitemaps to be useful for massive websites (ecommerce / enterprise level), small websites just require a good internal link structure and everything else will just fall into place. Things like latest comments, latest posts, and all of these provide amble places for the engines to find your pages within your template. Once your authority is up there it’ll cache every single one and visit often enough to pick up new posts daily as your index size grows.

 
Anita Campbell Says -- March 14th, 2008 at 4:45 pm

Nice list. And you could have put most of the tips individually in Twitter — love the brevity!

 
Stumble into the Weekend 03/14 Says -- March 14th, 2008 at 9:43 pm

[...] 99 is not enough for you? Uhm, okay. How about Khalid’s “152 Dos & Don’ts of Business Blogging“? Yeah, that’s what I thought. There’s some great advice, not only for the [...]

 
khalid Says -- March 14th, 2008 at 9:57 pm

@Barry that is going to be on my next list.

@SEO Canada I agree that site maps are more critical for larger sites but sometimes I find that search engines need a little bit of help.

@Anita I did not think about that. I have been following your blogs and writing for 2 years now. Thank you for stopping by :)

 
Marlon Says -- March 15th, 2008 at 7:20 am

That’s a fairly comprehensive list. Much better than listing 10 good reasons….etc.
You could have got 20 posts of of this list, I’m glad you didn’t

 
A1newspapers Says -- March 15th, 2008 at 12:12 pm

Some excellent tips. Thanks

 
Video Sauce Says -- March 15th, 2008 at 4:44 pm

Great list, I wish I would’ve found this sooner. It seems a lot harder than people think to start a blog. Kudos to you for showing me how much commitment blogging will actually take.

 
Coffee Break Says -- March 16th, 2008 at 2:34 am

[...] Khalid Hajsaleh at the Invesp blog comes a giant list of business blogging do’s and don’ts. While I don’t agree with every single point on the list, every blogger should be able to [...]

 
Jan Says -- March 16th, 2008 at 7:01 am

Great list. I will try to make use of it.

 
PC Monitors Says -- March 16th, 2008 at 1:21 pm

Fantastic list - now if you follow all these do you think a reasonable income can be made from your blog?

 
Anne Florenzano Says -- March 16th, 2008 at 8:57 pm

This is a great list for me! I’ve been blogging since September, and although I don’t have a lot of readers, it is slowly growing. According to your list I’m doing a lot right, and have some work yet to do. Thanks for giving me some specific “Do’s” to work on!

 
Roger Lunn Says -- March 16th, 2008 at 9:04 pm

As a reasonably new blogger I appreciate your list. It will help put me in the right direction.

 
InjuryProne Says -- March 17th, 2008 at 4:54 pm

I can’t say too many times how much I agree with this one:
Do invest money to get a professional blog template
As any StumbleUpon user knows, if you don’t catch their interest in the first few seconds, you’ve lost them! (Most visitors to SU pages spend 10 seconds or less on a page.)

 
Chic-Street Says -- March 18th, 2008 at 5:20 am

That was really useful, thanks. I think I’ve broken some of your rules already in just over 1 month of blogging!

 
Clothing Junkie Says -- March 18th, 2008 at 11:28 am

This was awesome advice!! I’m glad I found it. Thanks for taking the time to write it!

 
 
saç ekimi Says -- March 19th, 2008 at 3:03 pm

Hi
excellent info cool idea.
thanks

 
Barb Says -- March 19th, 2008 at 3:57 pm

I’m going to print this list off, take it to bed tonight and digest the information.

 
Jeff Says -- March 19th, 2008 at 4:00 pm

“#114 - Don’t think that technorati is the authority site on blogging!”

What other sites would you recommend?

 
prabath Says -- March 26th, 2008 at 2:57 pm

Office Supplies are pretty boring, but what about organization, productivity, office humor and annoying your coworkers? http://blog.officenmore.com

 
Cheap Web Hosts Says -- March 29th, 2008 at 9:11 am

This is one of the best posts I’ve read this year so far. I will bookmark this site and plan to come here more often. Thank you for this valuable knowledge.

 
Best Data Recovery Software Blog Says -- March 29th, 2008 at 1:08 pm

Nice piece of information, working on this startegy

 
Valuable Reading on Writing and Blogging | Word Sell, Inc. Says -- April 2nd, 2008 at 6:27 am

[...] awesome list, from Khalid — 152 Dos & Don’ts of Business Blogging. The perfect checklist for anyone new to blogging or ready to take it to the next [...]

 
This Month In SEO - 3/08 - TheVanBlog Says -- April 4th, 2008 at 2:11 pm

[...] 152 Dos & Don’ts of Business Blogging [...]

 
Faraz Ahmed Says -- April 14th, 2008 at 9:31 am

152!! Wow huge list, thanks a lot.

These will definitely come in handy with my sorry excuse for a blog :)

 
 
 
Afef Says -- May 28th, 2008 at 4:12 pm

Great tips :) very handy & informative & straight to the point! 10x!

 
Internet Marketing | Steve Renner Says -- June 27th, 2008 at 12:50 pm

Thanks for the article. I love how the last one says have fun. It’s definitely true. I believe it is important to be interested in the topics of your blogs otherwise whats the point. Works not really work if its fun right.

 
KushMoney Says -- July 29th, 2008 at 8:18 am

Long read but very helpful.

 
Tom At The Home Business Archive Says -- July 30th, 2008 at 1:27 pm

Nice list of tips.If you follow everyone of the tips you have no other option than to become a huge online success :)

 
Things To Know Before Blogging | The Home Business Archive Says -- July 30th, 2008 at 1:33 pm

[...] is a list of 152 Do´s and Don´t of business blogging by Khalid at [...]

 
Yanuar Says -- August 7th, 2008 at 1:17 pm

Gosh thanks a lot for sharing those tips, i’m surely gonna have to takes a lot of times in reading all of it. Thanks again

http://free-revenue.blogspot.com/

 
operations research Says -- September 5th, 2008 at 9:56 am

I’m a business blogger so I’m going to keep this in mind thanks

http://www.orgod.com

 
 

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