Way back in March, 2000, Business Week ran a cover story about internet privacy that included a survey of users, the vast majority of which were either “somewhat” or “very” concerned about the privacy of their personal information online.
It’s an excellent article, with suggestions for developing a universal icon to indicate privacy protection, advice on reassuring users and, in a nod to just how long ago this was, there’s a quote from “New York District Attorney Spitzer”.
When you add to this the evolution of cloud computing, the digitizing and networking of employee information and the various efforts to integrate electronic health records online, it becomes quite clear that privacy of online information goes far beyond names, addresses and credit card numbers.
If most internet users were concerned about the privacy of their online data 12 years ago, imagine their level of concern today. Those users are your potential customers.
Google,Yahoo and Bing produce web results in ever-increasing competition with each other, which makes them very sensitive to the quality of their product. If any of the results they produce are tarnished by issues of privacy, or lack thereof, it could have a devastating effect on their market share. In an effort to ensure some quality control, search engines have enacted protocols and guidelines for privacy policies on web sites.
And we all know what’s at risk when we don’t follow a search engine’s “guidelines”.
With the heightened concern your customers have about the privacy of their information, increasing demand for privacy policies through law and search engine guidelines, you may want to consider the following:
What happens if you do these five things? You will have created a competitive advantage by making your customers’ privacy a high priority. How? Look around – do you see a lot of other sites with prominent privacy policies? The trust and credibility you create can only boost your conversion rate.