People ask why I give away so much free information. Fact is … free sells!

Continue reading Free Sells

Posted in Blogging

Since I submitted the list of top 50 SEO blogs from blog rank to sphinn, I received a large number of emails asking me how does blog rank determines the ultimate rank calculation. So, here is the answer. 

Continue reading How does blog Rank calculates the ultimate rank?

Posted in Blogging

I am pleased to announce Invesp’s new application blogRank.

The application was inspired by a post I wrote few months ago, listing the SEO blogs. As bloggers, we always wonder how to measure our own progress and success. Different bloggers use different metrics. Many rely on RSS membership but I have seen blogs with thousands of RSS subscribers that hardly send any traffic to a blog they link to. Others such as Technorati rely on the number of links but we all know how links can be easily manipulated. Although numerous blog ranking systems exist based on different factors most seem to suffer in varying degrees from credibility/measurability issues. blogRank solves many of these issues by using a mathematical model to provide the ultimate ranks for blogs in a certain category.

Continue reading Announcing Invesp’s blogRank

Posted in Blogging

I got an email earlier today from a marketing company announcing an upcoming webinar on the topic of blogging for business:

Continue reading Most business SHOULD NOT blog

Posted in Blogging

There are other ways to define social media but looking at the current situation the title might as well be the best fit. If you are an active social media user you must have seen the most talked about sites getting a little crazier day by day. First, as usual Digg and second Reddit. StumbleUpon usually seems to stay out of trouble but it also has one of the best algorithms as it is the hardest to game. Anyways, if you haven’t been keeping up with the social media scene lately, I would have to say you have been missing out on a lot of crazy stuff. In this post I will try and link to all the things that have been going on lately in terms of Digg and Reddit and some changes that StumbleUpon has implemented (certainly a good move from them).

Continue reading Social Media : 2 Crazy Monkeys and a Clever Fox

Posted in Blogging

With companies of all sizes cramming into the blogoshpher bubble like circus clowns in a VW bug, the results are just about as frightening — although, nothing is a freaky as a clown, let alone tons of clowns. (Shudder.)

Kidding aside, the threat these poor excuses for blogs pose to the more serious in the sector is real. It seems that so many late-to-the-game corporate blogs just want to look like they have content, so they flood their feed with PR and poorly constructed ad copy.

By clogging the search engines with 1,000’s of stripped-down press releases, these PR-churns mess with their own ability to succeed (assuming they offer content on anything other than clowns). That’s right, filling the void with noise ends up drowning everything out.

So how can the corporate machine wise-up and kick the lackluster habits?

With content, of course!

The minds over at Buildify came up with a couple of suggestions for getting rid of ad copy and fake bloggers, and I couldn’t agree more. Cut the posers out and add a little meat to the flimsy ad copy.

But is hiding the ads behind information going to clean up the mess on the search engines, or just confuse everyone more? My vote, as it is with most things having to do with social choices, is that the masses will still miss the point and the companies will keep churning out the posts, but now with more fat.

Continue reading Don’t tow the line: Simple ways to clean up that company blog

Posted in Blogging

Any blogger or site owner wants to have a significant subscriber base.

This is a key to online success. It means you have a large group of people who want to hear from you regularly. A captive audience if you like.

The challenges are obvious, especially considering the amount of noise and online competition we face as web publishers.

How can we overcome these obstacles?
Continue reading Growing Your Subscriber Count

Posted in Blogging

Content is King!

The statement above has become the holy grail of blogging. No matter what we do content still is and will forever be the main catalyst to drive your blog to success. Without an eye catching, attention grabbing content it is hard to persuade readers to “hang” around your blog and compel them to subscribe. We have all seen blogs that have been launched around the same time but one hits the rock bottom whereas the other reaches the heights of success. They both might be expert in the same field, but one rises and the other fails. The reason can be summed up in one sentence : Expertise and content alone will not do the magic, it’s the presentation, the ability to create curiosity, the desirability factor that does the magic!

There are some strategies most popular bloggers have followed which has driven them to success and popularity. They have tactically applied their strategies to elevate their content to take their blogs to the next level and set themselves apart from the rest. Here are 5 proven ways that will certainly help you elevate your content and help you eliminate the “i am lost among millions of blogs” feeling. Continue reading 5 Proven Ways To Elevate Your Content

Posted in Blogging

The last issue of Time Magazine has a whole lot of people buzzing. The cover has the iconic photo of US Marines at the battle of Iwo Jima but rather than holding up a flag, they are holding up a tree signifying the importance of global warming. Now, I found many things about the controversy rather interesting, but two points have to do with conversion optimization.

Continue reading Conversion Optimization tip to the wise: Bright fuchsia stands out

Posted in Blogging, Conversion Optimization, Sales & Marketing

Download your copy of this 20 page report that outlines a 4 weeks step-by-step instructional program that will get most of your submissions to the first page of Digg. The report is free but only available to subscribers of the Invesp blog.

By following the steps in this report, we were able to get 63% of our submissions to the first page of Digg in 2007.

So, why are we sharing this?

At the start of 2008, we restructured our services to strictly focus on conversion optimization work. By the end of March, we completed our last social media optimization project. Because of this we have decided to share some of the secrets we learned over the last few months.

How do you get your copy of "Breaking the Digg Code" report?

Subscribe to our RSS feed and the report will be available in the next email or feed update. If you are already subscribed, simply check the footer area of the your email or feed.

Posted in Blogging