Marketing and Conversion Optimization Blog

About the Invesp Blog

This blog is brought to you by the team at Invesp Consulting, an e-commerce conversion optimization company.

Meet the authors of the invesp blog: Ayat, Khalid , and Chris.

More about Invesp Consulting

Subscribe

RSS Subscribe via RSS Feed

Or, receive weekly updates by email:


Free Landing Page Templates

Landing page templates

Two easy to customize, highly converting landing page templates. Download Now!

By Chris Garrett on November 19, 2008 7:37 am
Posted in (Social media)

“Why am I not getting any traffic from stumbleupon?”

I hear this a lot, and most urgently from people who were previously doing very well with StumbleUpon traffic. So what is the answer?

Continue reading The StumbleUpon Law of Diminishing Returns

Note: this post is a guest post by Ms. Katie Gatto . Your feedback is really appreciated.

When most people think about how they will measure the success of their blog they look to the numbers that are provided by their analytics.  While these numbers can be a helpful in figuring out your blog’s traffic and its sources, far too many people rely on the measures provided by analytics as a sole source of data.  By doing this you are cheating yourself out of a complete measure for your blog’s success.

Continue reading Measures Beyond Analytics: Getting A Well Rounded Picture of Your Sites Success

By Social Media Insider on October 9, 2008 1:55 am
Posted in (Social media)

Its about that time we talk a little about using Social Media to our benefit, not with help from somebody else but with our own efforts. In this series I will as usual talk about the 3 major social media contenders : Digg, StumbleUpon and Reddit. I would love to talk about Mixx as well but as of this point Mixx just doesn’t convert the time and effort into meaningful results. However, follow some of the tips that you will find here and integrate it with Mixx and I am sure it will work.

The approach to building a social media profile is pretty much the same, its just a different platform and different way of handling what comes your way. I have been using the 3 top social media services for a while and am labeled as a “power user” on all of them.

Continue reading 5 Naughty Tips To Boost Your Digg Profile - Part I

By Andrew on October 7, 2008 9:25 am
Posted in (Social media)

With all the talk of Digg, its top user and our own inability to make appearances on the site — thanks to a wicked ban from the Digg folks — I figured it was about time to talk about social media’s long term viability. With more and more bloggers — and even larger PR firms — reaching out to Digg, Reddit and Stumble Upon (the “big three”) it’s hard to figure out if all the attention is anything more than a small, yet very vocal, community tooting its own horn. Adam Singer brought up social networking the other day on Future Buzz. He offers up this opinion: Continue reading Social Media’s Long Term Viability

By Chris Garrett on September 24, 2008 5:56 am
Posted in (Social media)

Social Media Marketing is often talked about in terms of traffic generation.

Of course this is an obvious and huge benefit, especially when you consider how fast you can attract this flood of traffic, and how much ten, or twenty thousand visits would cost even using lower cost Google Adwords.

But Social Media is not just about traffic. There are other strong benefits also. Continue reading How Your Business Can Benefit from Social Media Marketing

By Social Media Insider on September 23, 2008 10:05 am
Posted in (Blogging, Social media)

There are other ways to define social media but looking at the current situation the title might as well be the best fit. If you are an active social media user you must have seen the most talked about sites getting a little crazier day by day. First, as usual Digg and second Reddit. StumbleUpon usually seems to stay out of trouble but it also has one of the best algorithms as it is the hardest to game. Anyways, if you haven’t been keeping up with the social media scene lately, I would have to say you have been missing out on a lot of crazy stuff. In this post I will try and link to all the things that have been going on lately in terms of Digg and Reddit and some changes that StumbleUpon has implemented (certainly a good move from them).

Continue reading Social Media : 2 Crazy Monkeys and a Clever Fox

By Social Media Insider on September 15, 2008 1:00 am
Posted in (Blogging, Social media)

Note from Khalid: This post is by Social Media Insider who is an active user user on the big 3 of social media (Digg, SU and Reddit). SMI will be blogging regularly for Invesp on topics related to social media. The words might be a little harsh but it is our policy not to edit content submitted to us by our authors. Enjoy!

Social Media has become a hoard to become the champ, to rank on the top. Although most of us use social media partially for that reason, that’s not the only thing we are here for. Know the meaning of social media and how to utilize it to maximize opportunities for yourself, rather than wrecking it for everyone once and for all.

Continue reading Suggestion For Diggers and Trolls

By Chris Garrett on September 3, 2008 4:33 am
Posted in (Social media)

By now I expect you have seen Khalid’s interview with Digg top user where the mystery user says he charges handsomely for submissions and promotion. Digg needs to take careful note, there could be some profit in it for them …
Continue reading A Profitable Idea for Digg

Posted in (Social media)


Well, here is the interview I promised couple of weeks ago to publish. To set the record straight, there are couple of things I wanted to point out:

The top Digg user only agreed to do this interview if we kept his identity secret. I am honoring this agreement since I think some of the information he shares will hurt his relationships with the Digg community. I also paid him for the interview. I do not see an issue with this because we do pay our writers for good content. Also, the answers this user provides are not true for every top user on Digg. I know some of the top users via both personal and professional relationships. The information is not reflective of how they deal with the Digg community. Finally, whether you agree with this user or not, what he describes are common practices. Love them or hate them, they do exist. I think the Digg system and its lack of transparency will always foster such behavior.

Continue reading An interview with Digg top user

By khalid on August 26, 2008 1:06 pm
Posted in (Social media)

Two weeks ago I posted a blog about whether or not to publish an interview we conducted with one of Digg’s top users. The response I got, as I expected, was mixed. I received any emails and comments encouraging me to publish the interview, and as many angry emails and comments telling me not to publish it.

The other consideration we had was with the top user. They had a lot of concerns around a community backlash if we proceed with publishing the post.

I see several options on the table: publish the interview to our RSS subscribers or our mailing list, publish it on our blog in full, or skip publishing the interview all together.

After talking with the team and the top digg user, we’ve decided to move forward and publish the interview in full on our blog. We will publish the interview this coming Tuesday 9/4/2008.