I would love to be able to share the actual client data but they would like to remain anonymous. Ayat is leading a full website conversion optimization project for an apparel company. We focused on the checkout process during the first phase of the project. Our goal was to reduce shopping cart abandonment rates. We asked the client do 3 things:

1. Add an “assurance center” to the right navigation of the cart page. The goal is to reduce any FUDDs, customers may have (note: image of Land’s End assurance certain is an example. They are not our client) 

2. Remove a reset (erase) button on the cart page (who invented reset buttons anyways?)

3. Add security seals next to the call to action button.

The client came back and said, “That is it?”

Yep, that is all for this round.

The results? A whopping 30% decrease in shopping cart abandonment rate. Pretty nice, don’t you think?