How Social Media Influences Purchase Decisions – Statistics And Trends [Infographic]

Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – Statistics And Trends” to know more about this topic.

How Social Media Influences Purchase Decisions – Statistics And Trends

Infographic by- Invesp

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Social Media Sites Most Likely To Influence Purchases

 Social Media Site %age
FaceBook 30.8%
YouTube 27%
LinkedIn 27%
Google+ 20%
Pinterest 12%
Twitter 8%

 

78% of respondents said that corporate social media posts impact their purchases

Why Consumers Follow Brands On Social Media

 Reasons FaceBook Twitter Pinterest YouTube
To keep up with activities 52% 57% 35% 41%
To learn about products and services 56% 47% 56% 61%
To leverage sweepstakes and promotions 48% 36% 28% 20%
To provide helpful feedback 32% 27% 22% 23%
To join brand fan communities 27% 26% 25% 19%
To make purchases 21% 15% 25% 21%
To complain about products and services 18% 19% 12% 9%

 

Social Media-Related Shopping Stats

After marking an item as Favorite:

  • 50% of the shopping within a week
  • 80% of the shopping within 3 weeks
 Social Media Site %age
   
FaceBook 38%
Pinterest 29%
Twitter 22%

 

How Social Media Influences Purchase Decisions

Reasons Pinterest FaceBook Twitter
Additional product information 43% 25% 26%
Product discovery 35% 31% 35%
Purchase location identification 28% 15% 38%
Purchase reminder 26% 23% 32%
Product recommendation 26% 19% 32%
Product sale or purchase alert 19% 37% 32%

 

41% of shoppers shop impulsively for an item after seeing it on social media.

88% of people deliberately searched for the item they purchased or marked it as Favorite

50% of Pinterest purchasers created a pinboard specifically for a purchase decision

Major Product Categories For Social-To-Sale Purchases

Product Category Pinterest Facebook Twitter
Food & Drink 24% 14% 13%
Art & Design 21% 5% 9%
Gardening & Décor 18% 8% 8%
Fashion & Beauty 17% 22% 18%
Tech & Electronics 6% 25% 34%
Other 14% 26% 18%
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Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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